The Messenger ads are now displayed in each Facebook user’s inbox, and based on the actual number of threads that user has, the phones actual screen size and the pixel density of the display.
Each messenger ad comes with a ‘sponsored’ label in the home tab of the Messenger app. Their formatted structure is that it appears as a typical news-feed ad, including the headline, copy, image, and calls to action.
This ad is a portal to take the reader to any designated landing page for example on the website of the business where specially designed offers and promotions await the incoming Facebook user.
If you receive a Messenger ad, at this stage there is no way to permanently turn off ads, however there is a downward arrow in the bottom right of the ad that provides options where the user can hide the ad or report sender to Facebook.
These Facebook Messenger ads now offer a greater ability to reach this vast audience globally.
AS always given Facebook’s in-depth user demographic information, all marketers should revisit who their target audience is and in so doing refine the demographics of the group for better targeting.
So until next time, good luck and good marketing.
Regards,
Daniele.
