Large Sample
Recent polling data from a Harris Poll with over one hundred and eighty three million Americans and Canadians has provided some keen insights into how popular or unpopular each of the key social media platforms are.
Specifically the sample provides data on both how many users want the respective sites to continue as well as how many would like to see it stop operating. Additionally the poll also provided information on what percentage did not know about each platform.
For example Twitter has 330 million monthly active users, but 46%
of the people surveyed would prefer to 'kill it and hope it dies', as the poll puts it. The level of dissatisfaction lessens with other key social media sites with Facebook coming in at 32% who hope the site disappears, whereas Pinterest had only 26% of respondents who wished for it to cease.
Perhaps most interesting is the fact that for some of these sites, over 70% of the polled audience did not know who they were. This is both a real issue for these sites yet concurrently a huge marketing opportunity to raise awareness among users.
So until next time, good luck and good marketing.
Regards,
Daniele.
