Winning WaysThe reality is that regardless of what arena we play in, there is a strong direct association between key success factors that are universally shared regardless of market, size or business age. The other night the games most exciting young talent Nat Fyfe won his first Brownlow Medal and again taught us all some key points that we should apply to our business marketing.
Stand Out From The CrowdDifferentiation is one of the most important core elements of marketing and despite this so few businesses actually do effectively differentiate themselves from the rest. In Nat's case: His unmistakable hair style and hair band uniquely mark him as a unique product offering like no other.
Be The Best At What You DoBrand recognition aside, you need to do what ever you do better than the next guy and be able to consistently demonstrate your skill, knowledge and abilities to the marketplace. In Nat's case: He is an incomparable player with the mobility of a midfielder but with the marking skills and strength of a key position player.
Tell Your StoryOne of the real opportunities in modern social media is the ability to effectively tell your story to explain who you are, how you come to be there and essentially through this process, try to more fully humanise the brand. In Nat's case: His speech after winning the medal was memorable in so many ways and gave us a real insight into this individual, his family and other key aspects of his life.
Being RealRarely if ever has the market place been so savvy as they are today and in so being able to spot disingenuous content a mile away with the reaction of not using that brand and often telling others about their thoughts. In Nat's case: There was an obvious authenticity to everything we heard from him through the night. Everything from the status of his injuries, fathers and brothers work and his feelings on winning a premiership.
Keep Working On Your WeaknessesI have little doubt that the most underutilised tool in business is the SWOT analysis that effectively highlights both external market forces and internal strengths and weaknesses and through this presents each business with the opportunity to leverage their strengths and importantly, work to improve their relative areas of development. In Nat's case: Amazingly Fyfe did not go one or two or even three in the 2009 national draft but instead pick twenty. Incredibly this means that every team passed on him before Freemantle eventually took him as an early second round pick. The embarrassed recruiting managers looking back say that at the time Nat was very slightly built and it was through also that he lacked the stamina to be become a regular midfielder. Well they were wrong. Over his time in the league, he has developed these and every other area of his game to become the best player in A.F.L football.
So what about you and your business or brand. How can these five key factors be used to propel you to a higher level of performance and success. And if you'd like to learn more about marketing and social media visit our extensive range of nationally accredited courses at:
So until next time, good luck and good marketing.