Work Life Balance

In the last week or so it has been a tough time as two of my best friends fathers have passed away and had their respective funerals here in Melbourne Australia.

And to top this off, I have just heard a little earlier today that a good friend of the family died suddenly of a heart attack and was also buried yesterday.

Now this blog is usually all about business and more specifically about key aspects of marketing sales and social media, buy today I think a more important post is about maintaining a healthy work life balance and ensuring we all give ourselves every chance to maximise our time on this amazing planet with our wonderful families and friends.

For one let's forget about Facebook, segmentation and SEO and think about even more important things.

Until next time, good marketing and good luck.
Regards,
Daniele.

Salesforce.com Buy Radian 6

Interesting news emerged recently that leading social media monitoring software platform Radian 6 has been bought by C.R.M system giant Salesforce.com.
The reported sales price is $326 million dollars.

This purchase underpins the growing need for accurate ROI information and platforms such as Radian 6 provide true insight to clients by way of their various monitoring tools which allow accurate appraisal of sentiment around all relevant discussion.

It's the first big purchase but no doubt not the last and a precursor I suspect of things to come.

Until next time, Good marketing and good luck.
Daniele.

Incresing Time Spent on Social Media is the Real Proof

In the recently released 2011 Social Media Marketing update report by Michael Stelzner from the Social Media Examiner, we see more proof that people are voting positively on the acceptance of social media by way of their commitment in time to it.

That being said it is interesting to see exactly how much time individuals are devoting to their favorite websites, platforms and blogs day in and day out.

In the report it is noted that, a staggering 58% of marketers are using social media for 6+ hours each week and 34% are spending 11+ hours online each week. And almost 1 in 6 spend above 20 hours per week on social media.

Also of great interest is the observation that as people become more experience on the medium they spend more and not less time on it, with 63% vs. 41% of people spending 10+ hours per month on the internet when comparing those with 3+ years vs. those with between 1 and 3 years.

As someone put it once, "time really is the most precious resource because it's the only thing that no one can give you anymore of." And if this is true than people are using their most precious resource in greater amounts on social media.

Until next time, good marketing and good luck.
Daniele.