Facebook Continues to Go From Strength to Strength

In a recent posting by Amy Porterfield I saw more unequivocal proof that Facebook has become so much more than a way to keep in contact with frieds.

Of the 5 key studies cited the 2 that I found to be particularly powerful were a s follows.

1.  Facebook is by far and away the site that people are spending the most time on each month. As the table below from the Nielsen Company shows, people are spend upwards of seven hours making it almost 3 times as much time spent on second place getter Yahoo and over 3 times the amount of time spent on average on Google.

2. And the second powerful reminder of Facebook's huge potential to positively influence business outcomes form the recent data, showing that a staggering 44% of all shared links are from Facebook.

The botom line for businesses is simple. Avoid Facebook at your own peril. With over 400 million usersorld wide it seems to have few if any defined limits and is a must as part of a balanced and well thought out e-marketing campaign.