Thanks to Hitwise we have our latest rankings for the most popular Sites and Forums taken from the Hitwise data that looks at the American (US) Usage as of May 2010.
As you can see it remains a case of Facebook and then the rest.
With almost 55% of the market and over 500 million active users, it shows no signs of slowing and in fact, offeres businesses unlimited potential to promote based on strong growth being seen in all age brackets.
With over 16% of the market, You tube also continues to surge ahead of the rest of the pack with an estimated 2 billion videos being watched each day, there appears no end in sight.
Although the head to head between MySpace and Facebook is a non event these days it continues to hold an impressive share of the pie and outright third and remains a favourite with specific target markets such as music lovers, artists, etc.
I wonder howmany people out of 100 would guess that Twitters market share is little more that 1%.
I guess this hight lights a couple of things. Namely:
1. This is one big market and
2. This is one incredibly fragmented market with very few genuine world beaters.
3. One percent of the market qualifies ou as a world beater.
In 5th place and the only other social media platform with over one percent share is: Tagged
which is a site driven by making and keeping conections with key people in your life.
The only question left is how much bigger can social media become.
I suspect a lot bigger. And very quickly.
Good marketing.
Regards,
Daniele.
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