In recent times, Twitter has announced that it had purchased a cloud-hosted Web analytics firm.
Smallthought Systems Trendly allows Web masters to gain deeper insight into traffic data that Google Analytics collects about their sites.
The Smallthought staff have now been intergrated into Twitter's analytics team, to help intergrate and align the existing Trendly systems into Twitter's IT systems.
This purchase is an exciting vertical intergration step for twitter who earlier in 2010 also launched the Promoted Tweets program, which is set up as a platform to aid firms their promote their products on the Twitter.
Promoted Tweets analyses how much traffic the respective ads generate to help detirmine their overall effectiveness. As Twitters usage continues to grow these additions to the Twitter arsenal signal an ongoing roll out of Twitter startegy, that no doubt is focused around keeping the platform fresh, adaptive and relevant to the needs of its millions of users.
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