For Those Trying to Convince Their Boss or Management About Social Media

Hello again everyone. I recently read a great post quoting some wonderful and powerful stats that could be useful if your in the process of trying to convince policy makers at your place of business about the value of social media marketing.

The full piece is at: jeffesposito.com at: http://jeffesposito.com/2011/02/14/social-media-facts-share-executives/

The key facts listed are:

• In the US, there are 149M active Facebook users, 70% log in once a day – Ogilvy & BuddyMedia
• Social media accounts for ~ 25% of all time spent online over 35 minutes per hour –Nielsen
• Facebook accounts for 8.93% of all website visits in the US. All of Google’s properties including YouTube, Gmail, Google accounts for 9.85% – Experian Hitwise
• 64% of Facebook users have liked a brand on Facebook - ExactTarget
• By 2012, half of the world’s Internet users, 1 billion people, will have a Facebook account – TIME (12/7-1/3 edition)
• Facebook’s fastest growing demographic is 17-35 year olds – TIME
• 43% of Facebook users who “unlike” a brand do so because of too much push marketing – Exact Target
• 46% of Internet users worldwide interact with social media on a daily basis -TNS
• 25% of social media users are more likely to look into a brand advertising on social media – Adology
• 15% of these users are more likely to purchase from social media advertisers – Adology
• 38% of Small & Micro Businesses would use social media more if they had more time or a convenient management solution –  Vistaprint
• 46% of micro business owners utilize social media – Vistaprint
• $4.26 billion will be spent on social media marketing globally in 2011 – eMarketer
• 17% of US online consumers have created a Twitter account – ExactTarget
• 48% of Twitter users check their account at least once a day – Exact Target
• 71% of Twitter users expect to receive marketing messages via the platform – Exact Target
• 41% of users who have unfollowed a brand on Twitter did so because they were over-marketed to – ExactTarget
• 46% of Twitter users meet with friends more in person over 2009 – Social Mythbusting
• 78.6% of consumers have joined a company’s community to get more information on the company – Universal McCann
• 71% of community members say they are more likely to purchase from brand – Universal McCann
• 66% of company community members note that the community has made them more loyal to a brand – Universal McCann
• 63% of corporate community members note that they will recommend brand to friends/family – Universal McCann
• Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad -  Social Media Case Studies, Stories, Perspectives

My guess is that these and other facts that continue to emerge will continue to sway people moving forward.

Until next time,

Good luck and good marketing.