The Need for a Consistent Avatar

Recently I had a word to a long time client about the fact that she is missing a huge opportunity to further brand herself and by association, her business by not having an appropriate avatar of herself for the various networking sites and platforms that she already is part of or will be part of in the future.

Remember that Social Media is just that social. People want to see who they are dealing with and just as important, they like consistency.

So knowing all this it is very important to pick an avatar that is appropriate based on your target market and by extension the types of sites they are likely to see you on.

This can be done with a standard (2D) picture and in most cases this is what it is.
Occasionally you will see examples of people using humorous avatars from well known TV shows or even 3D avatars from virtual software tools like Second Life (owned by Linden Lab, but again this would depend on how serious you needed it to be.

Suffice to say it is something that is the norm, is expected and most definitely needs to be commensurate with the positioning of your brand and your audience.

What are your thoughts on what a good avatar should be? Feel free to comment.

And until next time, good luck and good marketing.

Daniele.