In yet another example of a market leader understanding the diversified nature of modern day marketing, has purchased a key platform that will add to its existing strength in the areas of search engine marketing and mobile software, to add one of the most progressive and iconic brands in the mobile marketing world.
With the seemingly unstoppable rise in social media marketing, and allied to that the continual migration of social media usage going from traditional personal computer and laptop viewing, to now people engaging via their smart phones and now tablet devices, Google is acutely aware of the need to vertically integrate its product offering.
To highlight this, Facebook has recently announced that around one in three of its members routinely access Facebook via their mobile devices and these people are twice as active as those who don't. With over 750 million users currently, this means that over 250 million people are clearly voting on their preferred modality and it is clearly a trend that will continue into the future with experts predicting that more people will be using social media via mobile devices than computers by 2016.
All things considered, this may end up being on of the smartest purchases Google ever makes. What are your thoughts on it and who else do you think they should consider buying out?
Until next time, good luck and good marketing.
Daniele.
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