Monday, November 14, 2011

Comparing Time Spent On Each of the Big Three: Facebook, Twitter or Google +

As the debate about which of the big three social media marketing platforms (Facebook, Twitter and Google +)is more effective, some important information about the average time spent on each site has recently been released by Nielson.


Allowing for rounding up, Facebook leads the pack with 21 minutes, Twitter 13 minutes and Google + at 6 minutes.

Simply put the longer members stay on the site the more engaged they become and the more likely it is that your business objectives will eventually be met.

Obviously these numbers are averages across all members on each site and do not take into effect the specific average of superior pages and content quality of those accounts. However there is a clearly established trend demonstrated towards longer times spent each day on Facebook.

Although there is no need to select one over the others simply put, Facebook with its 800 million and longer session times remains the first choice for may social media marketing campaigns.

Until next time, good luck and good marketing.

Regards,

Daniele.

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