Big Winner and Loser for 2011

As 2011 quickly comes to an end, it is perhaps a good time to look back and ponder who the big winner and losers are for the year.

Although there were many incredible successes for 2011 I think it would be difficult to go past Google as a worthy winner.

Google continued to refine and develop all its existing products, and significantly brought out Google + where it now legitimately has a product that can in the not too distant future, rival Facebook as the worlds leading social networking site.

Through this the value of perseverance was also highlighted as Google learned from earlier mistakes and brought out a quality alternative with some true aspects of differentiation and genuine business insight.

That is not to say that the product is complete. Far from it there is still a long way for Google to to in refining its platform such as allowing businesses to generate vanity URL's for their business pages as seen on Facebook.No doubt this and other refinements will come in the not too distant future. Suffice to say Google + is an enormous achievement and worthy of your attention.

The biggest loser on the other hand (on a more abstract level), is all of us collectively with the death of Steve Jobs and the loss of one of the worlds great developers and pioneers.

It is now well known that Apple were all but broke after Jobs left the firm, and were it
not for his timely return to the firm, Apple would today would almost certainly be gone.

So the baton for its future success now passes to others that must sure that the iPhone 5, The iPad 3 and all the other cascade of products continues at the cutting edge of computer and IT standards.

What about you. Who would you nominate for the best and the worst of 2911?

And as 2011 quickly draws to a close, let me say a Happy New Year to you all and until next time, good luck and good marketing.