As a continuing trend to the evolution of review sites you will now be able to write up to date consumer reviews based on your experiences, using the Google+ Local review site.
For example If you visit to a local franchise and are blown away by them or alternatively very let down, you can review the quality of their products, service and the general experience you get through dealing with them.
Google will then take the raw review data and process the individual ratings into averages and factor them into the business' precise 30-point score that shows up in Google+, Search and Maps.
Until next time, good luck and good marketing.
Regards
Daniele
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