Another Year, Another Dollar

Hi everyone, as always it has been a tremendous year of blogging with some tremendous discussion and interaction with people reading from various parts of the world, and with so much happening in both marketing generally and of course social media in specific.

And I have no doubt that when we start up again in early 2013 we will again lead a spirited line of content, discussion and learning.
But until then, I hope you have a safe and happy festive season and until we meet again, good luck and good marketing.
Best Wishes,
Daniele.

Social Media - Most Popular Channels

Among Small to Medium Sized Businesses, Facebook remains the most widely adopted social media marketing website (73%), followed by LinkedIn (61%), Twitter (55%), YouTube (47%), and Google+ (44%).

MySpace has nearly as many current users (20%) as past users (19%), though the site still has a central focus in music and arts.

Which of these networks do you use. And until next time, good luck and good marketing.

Pinterest Testing Its New Secret Board Feature

Pinterest has recently announced that it is testing a new feature called: Secret Boards.

The Pinterest blog recent announced that this feature had been frequently requested since its launch last year.
As a result there will be a progressive roll-out that is being planned where anyone will
be able to create their own secret board.

This feature will have some obvious utility and benefits from the perspective of planning capabilities.
Essentially you can develop a concept, plan or project that isn't quite ready and keep it there until its
ready for the unveiling.

Perhaps your getting married, or opening a business or wanting to
show photos of a world trip you've recently returned from and so on.

As well there is the possibility that your secret board isn't so much a temporary "work bench' but
rather a permanent area that you'd like to reserve for a specific person or group on an ongoing basis
where you will be able to selectively invite those people to join you and pin with you.

As with all things on Pinterest, creating a secret board is a very simple process. Simply go to the bottom of
your profile and click on: Create a Secret Board. Alternatively you can also click the Add+
on the top right-hand corner of Pinterest to select Create Board and turn the Secret button to On.

Pinterest have also stated that this feature is also available for mobiles and tablets by downloading
the current version of Pinterest for both Apple and Android devices. I'm not sure sure but yet again
there was o mention of compatibility with Blackberry, so those of us with Blackberry Bold's may have missed out yet again.

Conceptually I like this feature and the fact that as you pin in these boards, nothing will show up anywhere else.

Following on from their history of simple, practical and ultimately practical features and functionality,
this is now another example of a site that continues to listen, learn and evolve.
Give Secret Boards a go and let us know your thoughts.

And until next time, good luck and good marketing.

Regards,
Daniele.

Veryfing You Website on Pinterest

Pinterest has recently launched its new website verification feature, which allows you to verify that you are the owner the website or blog on your Pinterest profile. To do this, go to the Settings page and click on the Verify Website button.














When your website is verified, people will see a check mark next to your domain in search results. As well they will  see the URL and check mark on your profile.
This simple feature will allow you to demonstrate your associations and attachments to other Pinterest members looking at your profile or pictures.

Until next time, good luck and good marketing.

Regards,
Daniele.

LinkedIn Now Has Video Adds

LinkedIn has recently announced that it will now be possible to set up video ads as distinct from the normal type with purely text or in more recent times, potentially with a picture. A world wide roll-out has now been announced.   Regardless of the type of business you may have, the new mode of LinkedIn ads will offer an exciting new method to update, entice, raise awareness and ultimately convince your target market within the enormous LinkedIn community.

Video ads can be designed by going through the self-serve interface, which allows advertisers to draft the appropriate text and image ads.

 In the same way as with Google Adwords you will be able to proactively regulate the amount that you spend on your ad utilising the conventional pay per click system.  These ads work through LinkedIn and so the business will be able to show the videos concurrently through both platforms.

Video ads will have a standard configuration of: 300 x 250.  As a LinkedIn user clicks an ad, they will then see the 30 second video stream within the frame, On completing the ad, the viewer is then taken to your designated  website page. 

So go to it and explore this exciting new promotional opportunity and until next time, good marketing and good luck.  

Regards,
Daniele.