LinkedIn Now Has Video Adds

LinkedIn has recently announced that it will now be possible to set up video ads as distinct from the normal type with purely text or in more recent times, potentially with a picture. A world wide roll-out has now been announced.   Regardless of the type of business you may have, the new mode of LinkedIn ads will offer an exciting new method to update, entice, raise awareness and ultimately convince your target market within the enormous LinkedIn community.

Video ads can be designed by going through the self-serve interface, which allows advertisers to draft the appropriate text and image ads.

 In the same way as with Google Adwords you will be able to proactively regulate the amount that you spend on your ad utilising the conventional pay per click system.  These ads work through LinkedIn and so the business will be able to show the videos concurrently through both platforms.

Video ads will have a standard configuration of: 300 x 250.  As a LinkedIn user clicks an ad, they will then see the 30 second video stream within the frame, On completing the ad, the viewer is then taken to your designated  website page. 

So go to it and explore this exciting new promotional opportunity and until next time, good marketing and good luck.  

Regards,
Daniele.