Exciting news was recently announced that SlideShare (which of course was
acquired by LinkedIn in May 2012 for around $120 million ), Summary: SlideShare
will be rolling out a new product function designed to provide real
insight for the businesses marketers about the degree and specifics
of how your customers are interacting and engaging with your brand.
Specifically the LinkedIn platform will now be able to provide companies with real-time, engagement data from content shared by visitors through e-mail.
The new Send Tracker tool is a content analysis device that allows users to share content from SlideShare to a prospect via email, and will be part of the functionality available from the SlideShare Premium version, but is available for a free trial on request.
Simply put, the account holder is able to direct content to a prospect via email, then see if they open it, when it happens and how they interacted with the information sent, all providing valuable insight into the effectiveness of the content and possible changes still needed for the future.
As an example the feedback available to the sender would include how much time the recipient spent looking at each slide and by inference which slides did not interest them and so potentially need to be removed, changed or added to.
At very least this will provide so additional feedback into how involved prospects are with what your business has to say and at a minimum, will allow you to focus more fully on those that at least 'prime facie' appear to be more genuinely interested in what you are saying or selling.
Again I may sound like a broken record, but I keep seeing sensible solutions gradually introduced into this platform that continues to provide value that its entry and premium levels.
And until next time, good luck and good marketing.
Regards,
Daniele.
Specifically the LinkedIn platform will now be able to provide companies with real-time, engagement data from content shared by visitors through e-mail.
The new Send Tracker tool is a content analysis device that allows users to share content from SlideShare to a prospect via email, and will be part of the functionality available from the SlideShare Premium version, but is available for a free trial on request.
Simply put, the account holder is able to direct content to a prospect via email, then see if they open it, when it happens and how they interacted with the information sent, all providing valuable insight into the effectiveness of the content and possible changes still needed for the future.
As an example the feedback available to the sender would include how much time the recipient spent looking at each slide and by inference which slides did not interest them and so potentially need to be removed, changed or added to.
At very least this will provide so additional feedback into how involved prospects are with what your business has to say and at a minimum, will allow you to focus more fully on those that at least 'prime facie' appear to be more genuinely interested in what you are saying or selling.
Again I may sound like a broken record, but I keep seeing sensible solutions gradually introduced into this platform that continues to provide value that its entry and premium levels.
And until next time, good luck and good marketing.
Regards,
Daniele.
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