Blackberry. Say It Isn't So

Wow. How ironic that only a couple of weeks after the recent post on how Blackberry had fallen behind on what the market was doing and by extension what the market wanted, I heard the news this week that the parent company is trying to sell Blackberry off.

I think by now most of the readers will know I'm a long time Blackberry user and have none the less been acutely aware of their failings in recent time to deliver the type of quality the market demands.

In fact in very recent times understanding how far behind they have fallen, Blackberry have tried hard to save itself with a much improved latest offering in the way of its Blackberry Z, which has a better everything compared to the Blackberry Bold 9900 it replaced including a new and improved operating system. Despite this, the model has had little impact on market share and the firm is looking for a buyer.

There is some discussion around the traps that Microsoft may be a potential buyer with some interest based on Blackberry's ability to build phones which can not be doubted.  Let's hope such a buy takes place because Microsoft are first and foremost great marketers, and I can only imagine what they could do with it.

Still all in all a sad announcement and again a cautionary tale for all firms to keep current and work hard on your SWOT analysis to ensure that your brand stays up to date and relevant in your market place.

So until next time, good luck and good marketing.

Regards,

Daniele.