LinkedIn Publishing Soon To Be Available To All LinkedIn Users

Background

In a recent post I mentioned that LinkedIn were trialling their new blogging feature LinkedIn Long Form Publishing on their site with a highly select group of only 20,000 key opinion leaders and influencers. The likes of Bill Gates, Richard Branson and Michael Cuban have been writing updates and posting on a regular basis to incredible numbers of readers.

So What Has Changed

Since that original introductory phase LinkedIn have revealed that this highly desirable feature will be systematically rolled out to all users in the next few months and will therefore be able to be used by anyone who is an active member of the LinkedIn platform. The potential for all members is extraordinary to direct and amplify a message or piece of work.

The Numbers Behind LinkedIn

LinkedIn  currently has over 300,000,000 members and operates in over 200 countries and territories globally in over twenty languages, making it unequivocally the number one professional business networking site in the world bar none. True some other sites are larger but those sites are for the most part social sites where many of the members have no interest in business, where as here with LinkedIn virtually the entire group is actively involved in business, networking or some form of lead generation.

How LinkedIn Publishing Works

Eventually we will all be seeing the same pen icon in the top right hand corner of our LinkedIn screens. When you see and click on this button the publishing input area as per picture below will open up with a brief set of explanatory slides to guide you with your first post.

This is a tremendous opportunity todemonstrate your knowledge, skills and experience and in so doing position yourself as an expert in your field and be able to build your reputation within your field. I think many people were disappointed when LinkedIn removed the Answers Feature some time ago which essentially allowed people to do much the same thing. So at least this new feature replaces Answers with the added advantage of being able to further amplify the message to a much greater extent than before.

After you post an update with LinkedIn Publishing, it will be added to your profile each time and from there you can share it with your own network, where your network members and followers are then able to share it both on and off LinkedIn. At any stage you will be able to check the internal analytics page to see how widely distributed the post is being shared. As well this content will be searchable both on and off LinkedIn for greater access so as always make sure you try to always optimise your content with the right key words and phrases.

Naturally for more information on anything LinkedIn, Social or digital media marketing you should
go to the:  VECCI website on:
http://www.vecci.org.au/business-solutions/digital-enterprise-program/workshops
Here you will be able to sign up for any of the seven free two hour workshops and automatically qualify for a free four hour coaching session for your business.

So until next time, good luck and good marketing.
Regards,
Daniele.