Networking In All Its' Variations Great And Small

In a recent post I spoke about how unfortunate it was that one of the most powerful or all promotional tools in the form of Public Relations was so often overlooked by so many businesses that could I believe. benefit greatly from it and in the same way I know that networking in what medium you prefer has a similar capacity to further augment the existing marketing efforts of most businesses.

To this end it was interesting then that I was recently invited to a BNI networking event by Mark Wenzel the noted Principal of the Eon Financial Group who introduced me to Melinda Nash.

Apart from being the Head of this newly formed BNI Chapter, Melinda is also the Director of Integrilend Loan Solutions which is a leading business based in Kew  that provides Residential, Commercial and Asset Finance loan services for the Melbourne metropolitan area providing a huge range of finance services including refinances, new property purchases, first home buyer loans and Reverse Mortgages for senior citizens.  www.integrilend.com.au)

Melinda understood that referrals were an obviously ideal way to grow a Mortgage Broking business.  As she looked into ways to grow her business, Melinda discovered BNI (Business Network International).

During a visit to an existing chapter in Carlton it became evident that the power of this system was real. At this particular group there was already a mortgage broker in the group and given the nature of the system adopted by BNI  that allows only one position available for each business type, it was also clear that she would need to start a new group for her to be part of an BNI group.

Accordingly Melinda started this new chapter a few months back and despite the challenges involved has managed to lay the foundations for a powerful group. Currently this group has around 20 BNI applications for membership and with only around 5 to go, it is well on its way to establishing itself as Melbourne’s newest BNI Chapter at Green Acres Golf Club in Kew East.

If any businesses would like to investigate the possibility of joining forces and becoming a member they are welcome to contact Melinda on 0410 502 337 or melinda@integrilend.com.au for more information on BNI.

Whether it's with BNI or any other in person or online system, I urge everyone to review what groups are available to them and make a concerted effort to join in and contribute in a way that is mutually beneficial and satisfying.

Until next time, good luck and good marketing.

Regards,

Daniele.