Twiiter Currently Testing The New Twitter Offers

Twitter and E-Commerce

With the natural evolution of Twitter and the inevitable movement towards e-commerce, Twitter are now testing on limited basis to some merchants in the USA, the ability to perform commerce functions straight from a tweet on the Twitter site.

Still in its test phase, advertisers will be able to directly connect with their prospects through Twitter and perform eCommerce functionality in selling them their goods and services. This new functionality is called:  Twitter Offers and will allow any participating business to design card-linked offers and promote them via the Twitter network.

Simple System

The Twitter Offers will appear in users timelines, at which point if they like the offer being made by the advertiser, will be able to add the offer to their personal credit  card through a short and simple process and then actually gain the product being purchased by presenting the digital card at the business, organisation or retail store.

This system has added benefits for the user as the entire transaction is directly linked to the credit card and consequently the need for any type of voucher or additional card is unnecessary. Like all other purchases made on any card, the results of the purchase will later appear on the credit card statement within a few days as per normal, providing a permanent record of the financial activity that has been undertaken.

Measure ROI

Apart from the general simplicity and ease that this model delivers, it will also continue to meet the key criteria of measure ability as it will also allow the business to be able to directly attribute specific sales to promotional activity and thereby provide a true measure of the respective return on investments (ROI's) of the various campaigns being undertaken on Twitter.

Like many other social media giants such as Facebook, Twitter can also access it's customer database to provide strong targeting capability. Advertisers on Twitter are able to target the advertising to specific demographics within the Twitter group hereby ensuring that an appropriate message will always be sent to the specific targeted groups.

Security

From a security point of view, Twitter Offers that are linked to a users credit card will be fully encrypted and stored to facilitate both easy claiming or to make additional purchases on Twitter providing the same level of protection as an SSL certificate would for your website.

At any point this data can also be removed as required. Although there have been no tight timelines spoken of to date, it is almost certain that over time as the process is refined and polished, this feature will be rolled out to the masses. So stay tuned to see how this new commerce initiative progresses in 2015.

And naturally if you'd like to learn more about Twitter, any of the other Social Media Marketing platforms of digital media in general, simply attend any of the free Digital Enterprise Workshops listed here on:  www.vecci.org.au/dep/workshops and sign up for any of the seven free two hour workshops which will also qualify you for a free four hour coaching session specifically focused on your business needs.

So until next time, good luck and good marketing.
Regards,
Daniele.