Spotlight On Three New Facebook Features

Facebook Announces the Embedded Video Player

Facebook this week announced a change to its platform that now allows you to simply and quickly add Facebook Videos to your own website. In this you are able to use any public video post by another page or person as an original video source.

Code Generator

To utilise this exciting new feature you simply need to bring up the code generator function and plug in the URL of the video you wish to embed on your site along with the pixel width of the video as per picture below. Then by simply pressing the Get Code button, the system automatically generates the required code that you require to stream the video.

Embed the Code

Once you have the Code, you then copy the code and paste it once into the body section of the code. Specifically just below the tag of the HTML.

High Levels of Engagement

Ultimately the real reason why considering videos on your blog, website or other promotional platforms is simply because there is a greater level of engagement which over time has been shown to translate to a greater conversion rate.
We know that videos are a tremendously effective tool to be able to demonstrate something to a customer or prospect. Through this process the buyer gains a higher level of confidence in what you are selling and often ends purchasing the product or service.

Additionally this week Facebook also announced the release of two new welcomed educational tools to help marketers get the most out of Facebook's business tools to better manage their promotional campaigns on Facebook in the form of Facebook: Blueprint and Facebook: Learn How.

Facebook - Blueprint

Facebook Blueprint is an app that literally demonstrates how to use Facebook to create better campaigns and does this by way of dozens of detailed, online courses that are freely available to all Facebook account holders.

Free online learning

The great thing is that these thirty odd modules are all free and able to be viewed equally well on any device ensuring complete flexibility and convenience regardless of how you need to consume the information.

Over time the goal here is that any business regardless of size, location or market can develop quality campaign strategies, structure and performance mirroring their often larger competitive rivals which of course will be a tremendous shot in the arm for SME's everywhere that need to use Facebook to be competitive.

Facebook - Learn How

The second new learning tool Facebook have provided is the equally useful: Lear How tool.  Again Learn How is also an online product that answers frequently asked questions and in so doing provides another valuable resource to demonstrate how to effective do those steps that need to be done on Facebook.

Again as with Blueprint, Learn How is also formatted to be responsive to any device and so offers the same flexibility allowing access through desktop, laptop, tablet or mobile devices. 

Through this platform Facebook will adopt different teaching modalities such as pictures, videos and detailed step-by-step instructions to answer the questions being posed by users ensuring a truly blended approach to learning that will appeal to all users. So over to you. Look up both new tools and start to benefit from both.

Digital Enterprise Program

Naturally if you would like to know more about any aspect of Facebook or social media, don't forget to register for any of the seven free, two hour Digital Enterprise Program workshops by signing up at this link: 
http://www.vecci.org.au/business-solutions/digital-enterprise-program/workshops

By attending any of these workshops, all Australian SME's will qualify for a free four hour coaching session for their own business at a time and location of their choice.
So until next time, good luck and good marketing.
Regards,
Daniele.