Pinterest Introduces Its New Visual Search Tool

Innovation

 

I know how much I seem to talk about innovation and doing things a little better and a little bit differently as a basis for differentiation, but only every now and then do we get industry initiatives that meet the challenge of meaningful differentiation.

Two Key Criteria

 

From a previous post you may remember we set up two key criteria for meaningful differentiation that would in any case have the potential to add significant value to your brand.

They were:

 

1. A difference that related to an unmet need

2. The ability to sustain that feature over time.

Visual Search Tool

 

So with that as the background let’s see how Pinterest’s new feature stacks up.

Consider that as you’re looking through your favourite images you may often see something that you think:  “yes that’s exactly what I need”. But what is it called. You know it as one thing and yet its common name is something else under which it will be listed. A scenario that may lead to some frustration as you search in vain to find it.

Well, now with this new identification tool Pinterest have provided a means of locating things that you are not sure how to name and properly classify.

Simply when you spot something in a picture that you are interested in, simply click the search tool in the corner. Then highlight that portion of the image that you are interested in and Pinterest will automatically find the types of products that this highlighted section represents. Pinterest even allow you to further drill down in terms of filtering the search results by topic to more accurately focus in on the specific area you are interested in.

In this example provided by Pinterest by honing in on the lamp we find that what it’s called (“Antiqued Metal Funnel Pendant”), and from a commercial perspective, even more importantly where the lamp can be purchased.  

Within the same picture if you want to learn about other objects within the same image, all you need to do is just move the selected section around and reformat it to the size and shape of the next item you are interested in to obtain the same information.

Mobile and desk top functionality

Thank fully this exciting new tool is completely compatible to both mobile devices and non-mobile devices and promises to now to deliver greater value to people searching the net. 

Further Information

To learn more about all things digital and social media sign up now for a one day course and book at:
http://www.vecci.org.au/business-solutions/training/short-courses/marketing-sales-and-service/social-media-fundamentals

So until next time, good luck and good marketing.
Regards,
Daniele.