When Should You Update Your Social Media Platforms

Perhaps the most frequently asked question I get asked about social media is when should or alternatively, when shouldn't I update my blog and other social media marketing platforms?
A great question.  Certainly there is some information on this but beyond the research it's important also to say that despite the data giving clear guidelines you must always remember that your target market may not be typical of the users on that platform and a s such you still need to use a little trial and error to ensure you're getting it just right for your brand.

Certainly each platform is a little different and as well as that, the other complicating factor is that some of you will be targeting other regions other than where you are based that have different times of day and therefore this also needs to be factored in and adjusted for, thereby ensuring that the value of the research is able to be adapted to your specific circumstances.

In a recent Hubspot blog post on ref:
http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic
some useful time related data was made available for each of the major social media platforms.

This included:

Best times for:

Facebook:
  12-1 pm Saturday and Sunday
    3-4 pm Wednesday
    1-4 pm Thursday and Friday

Twitter:
12-3pm Monday to Friday
   5-6pm Wednesday

LinkedIn:
7.30-8.30am Tuesday to Thursday
        12-1 pm Tuesday to Thursday
        5- 6pm   Tuesday to Thursday

Pinterest:
2-4am Everyday and evening hours 7pm to 12am
Friday also 5pm to 6pm


Instagram:
Monday to Thursday  Anytime except 3 pm to 4 pm

However despite this information about when to put up new updates the key still remains to put up quality material that your readers, viewers and users will enjoy, use and and share with others in their networks. Ultimately the key remains quality and consistency. Good timing is a nice bonus on top of that.

Naturally to learn more about any other area of social media be sure to check for the latest dates for Victorian Chamber of commerce and Industry courses on:   

 http://www.vecci.org.au/business-solutions/training/short-courses/marketing-sales-and-service/social-media-fundamentals

So until next time, good luck and good marketing.

Regards,

Daniele.

Pinterest Starts Its New Do It Yourself Promoted Pins To All Small To Medium Enterprises

Through the second half of 2014 and then 2015 into 2016 many businesses have taken advantage of the Pinterest's Ad manager Tool, which has allowed them to better manage and review the effectiveness of their promoted pin activity.

Assuming these promoted pins are of a high enough quality and provide value to the user, it is likely that the target audience will pin these pins to their own boards where their networks will see it and often keep pushing it out to bigger and bigger networks of interested viewers.

And with each re-pin and sharing motion, this positions the image to be be seen, discussed and ultimately acted upon.



Following on from this tale of success, Pinterst has now opened the Pinterest Ads Manager to all SME's in the US as a first step to making it available globally.

Why is it important
The Pinterest Ads Manager has been designed specifically with ease of use in mind and is perfectly suited for SME use.  Simple, intuitive and quick to do. It also integrates a bulk editor function which allows a business to concurrently manage multiple campaigns at the same time, whilst being able to accurately track what is happening in each campaign..

 As well Pinterest have restated their desire to refine the targeting process with new tools that will be developed over time to provide smarter ways to more precisely reach the ideal audience member for your product or service.




These include:

• Interest targeting: Where similar to Facebook, Pinterst know what people like and follow and are interested in knowing more about with a current list of over 400 interests available.
  
• Keyword targeting: Pinterest allows keyword search is different allows people to search for what they are looking for.
  
• Customer database targeting: Where a business can access its existing customers on Pinterest as they search for new and exciting things in their area of interest. Securely create an audience to target from your customer list. This feature will be rolled in later in 2016 in Ads Manager.

Finally there is also an ongoing effort to enhance the all important conversion tracking that will allow for better review data on the outcome of campaign strategy and implementation. What didn't work, what did work and to what extent.

 

 To learn more about LinkedIn or any other area of social media be sure to check for the latest dates for Victorian Chamber of commerce and Industry courses on:   

 http://www.vecci.org.au/business-solutions/training/short-courses/marketing-sales-and-service/social-media-fundamentals

So until next time, good luck and good marketing.

Regards,

Daniele.

LinkedIn Introduces Account Targeting

Increasingly account based focus and personalised approaches is becoming common place in business today. This is the foundation for better It is the basis for bringing into line all resources, business plans and strategy, whilst prioritising the relative importance of clients from most to least important. 

With this as the background, LinkedIn have now announced the recent launch of  the new LinkedIn Account Targeting service which offers users additional functionality to adopt and run specifically targeted  marketing activities from the LinkedIn platform. 

The introduction of this exciting new service empowers users to precisely tailor the brands  Sponsored Updates and Sponsored In Mail campaigns against a per-specified priority list of selected corporate accounts. 

This new functionality combined with LinkedIn’s existing profile targeting, provides even greater capability for LinkedIn users to better promote their goods and services whilst being highly selective about which message is seen by what customer or prospect.

LinkedIn Account Targeting is available to customers purchasing Sponsored In-mail and Sponsored Updates through a LinkedIn account representative. As well LinkedIn have advised that  their plan is to also eventually offer this service to self-serve clients.

How Does LinkedIn Account Targeting Work

Interested LinkedIn users approach LinkedIn with a pre-selected list of businesses that they would  like to engage on the LinkedIn platform through the use of the LinkedIn advertising products. From this list they can then match the list to the eight million plus firms that have LinkedIn company pages

 and build an account target segment based on any matches. 

To add additional value and precise targeting, LinkedIn have also confirmed that they will allow users to further layers of details with information such as: position title and  experience to ensure that all messaging is delivered every time to the most appropriate individual(s) within the targeted firm or organisation. 

In the initial beta phase with only a small number of test cases, LinkedIn reported that those businesses after experiencing  positive results that exceeded their own expectations went on to reinvest with ongoing promotional budgets that were up to five times greater than what they had originally invested, suggesting increased sales that surpassed all expectations.

To learn more about LinkedIn or any other area of social media be sure to check for the latest dates for Victorian Chamber of commerce and Industry courses on:   

 http://www.vecci.org.au/business-solutions/training/short-courses/marketing-sales-and-service/social-media-fundamentals

So until next time, good luck and good marketing.

Regards,

Daniele.

 

Black Diamonds Quickly Becoming The New Standard In Elegance And Refinement

I've been noticing a trend lately about how many famous people are starting to wear the less commonly seen and certainly more distinguished looking black diamonds in rings and other commonly worn fashion items.

Wanting to learn more I went into a well known jewelry store and saw two rings that fitted the bill nicely.

The first was a 0.04 carat black diamond in a 9 carat gold band selling for $177 and the other was a .36 carat stone with a thinner 9 carat gold band for $1300. Additional research has revealed that black diamonds cost around $3000 per carat.

I have now found a current special for an authentic 1 carat independently certified black diamond for  under $1000.   Click here to see for yourself:


I wanted to pass this on to all my connections in case any of you are also looking to buy a ring or other form of personal jewelry and think you might also be interested in going down this less traveled but stunningly impressive option.

Click here to see.  
https://deepearth.diamonds/campaign/blacknewblack/?utm_source=Google&utm_medium=Blog&utm_campaign=Black%20Is%20The%20New%20Black


If so click here:
Regards,
Daniele.