Twitter Now Allows You To say More In 140 Characters

General Evolution

 Generally since its first arrival Twitter has evolved from initially being a straight text based platform to ten years later a more versatile social media platform that  currently allows additional functionality in the form of : videos, pictures, vines and hashtags. 

In more recent times the additional features such as the ability to Poll Your Community   and the ability to share Periscope broadcasts in Tweets have also been added, all adding to the overall user experience.

More Bang For The 140 Character Buck

Twitter have now announced that in the coming months they plan to make changes to simplify Tweets, and importantly what is included in the 140 characters and what isn't.

Currently

Currently the structure of a tweet is as follows:


 Ref: http://techcrunch.com/2016/05/24/the-metaphysics-of-twitter/

However once the changes are initiated, the @names in replies, and any media attachments (such as videos, polls, pictures, etc), will no longer come out of the 140 characters, thereby allowing you to more fully express and qualify your core message with the tweet text.

 The Changes

• Replies: When you reply to any tweet,  @names will no longer count toward the 140-character count.
• Media attachments: When you are add attachments to your tweet such as videos, polls or other options such as GIFs, this media will no longer count as characters within the Tweet.
• Retweet and Quote Tweet yourself:Twitter will be enabling the Retweet button on your own Tweets, so you can easily Retweet or Quote Tweet your own Tweets when you may want to rephrase or share an add on to that original thought.
• Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the ”.@” convention, which people currently use to broadcast Tweets broadly.) If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly.
  
  Adapted from Ref: https://blog.twitter.com/express-even-more-in-140-characters

Timing

These proposed changes will be introduced by Twitter through the coming months. The proposed changes will allow for a more detailed message and address one of the biggest frustrations users have had with micro-blogging platforms since day 1, namely lack of space.
Additionally Twitter have said that they are now also exploring ways to make existing uses easier and enabling new ones within the platform.

Additional Training Resources

Naturally to learn more about any aspect of Social or Digital Media marketing click on to this link:
http://www.victorianchamber.com.au/business-solutions/training/course

So until next time, good luck and good marketing.
Regards,
Daniele.