The Empire Strikes Back As Facebook Respond to Adblockers

 

Facebook in response to increasing  usage of ad-blockers has recently flipped a proverbial switch that will now allow the Facebook platform to be able to avoid the effects of the ad blockers. 




Predictably the argument that is being forwarded by the social media giant is that this will give the user more say in which ads they receive and which ads they block. Now this may appear reasonable on the surface except that for most people who block ads, the point is they want to block all ads.

The way the new technology works is that it blocks the ad-bocker's capacity to differentiate between a sponsored or unsponsored post.Facebook will also include new ad preferences which they say will provide consumers more power to select and therefore be able to choose certain brands.

Now again I ask if Facebook really wanted to provide greater control to users would they not respect the fact that all those people have opted not to receive Ads full stop? In the end it's not hard to see why Facebook continue to lose respect amongst users and observers alike. Perhaps these will be the seeds for the possible shift in preference to another single or multiple number of rival alternatives that show more respect for what consumers actually want.