So here's how you go about it.
1. Design the campaign based on what it needs to convey to the intended target audience.
E.g. Buy a coffee and bring this included bar-code for a free muffin.
External content can also be leveraged here with hyperlinks to: additional pictures, videos or posts.
Then simply post this tailor made content and core message on your Facebook page.
Access the Ads Manager and start a new campaign.
Name your campaign as a matter of Standard Operating Procedure and then click on the Set Audience Option to proceed.
2. Decide on Your Targeted Audience
Here you make a conscious decision on who will see the ad based on location. The:
More Demographics Options allows for example you to target Workers by Employer name, Job title, industry or office type making it a simple matter to precisely control who will see the ad.
3. Set a Budget
Additionally Facebook provide the option of naming the ad so that in a setting of multiple ads for that campaign where AB Testing is happening, it will be simple to assess the relative success of each individual ad.
4. Write the Ad
Click on the Choose Your Ad Creative
You may chose to select an Existing Page Post drop-down list to the left of the preview.
Select your content and place your order.
The current limitation is that as things stand we can only target one location per ad although this may change moving forward.
So if you think this system could help your business, give it a try and see what impact it has on your sales.
So until next time, good luck and good marketing.
Regards,
Daniele.
The current limitation is that as things stand we can only target one location per ad although this may change moving forward.
So if you think this system could help your business, give it a try and see what impact it has on your sales.
So until next time, good luck and good marketing.
Regards,
Daniele.
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