Seasons Greetings And A Very Merry Christmas To All

Hello again everyone and yet again as we say every year, another year has passed before our very eyes. This week I'd like to take a step back from  Business, Social Media and all things Sales and Marketing and focus instead on something more important.

Namely family and friends and how at this time of year it's certainly a time to reflect on how fortunate we are to be surrounded with so many good people who all help enrich our lives and really help to make life worth living.

On a personal note I'd like to thank all the readers for their support, feedback and input as it makes doing the Road Scholars Marketing blog so enjoyable.  As well I'd also like to wish you and those special to you a very safe and Merry Christmas and Happy New Year.

And so until next time, good luck and as always, good marketing.

Regards,
Daniele.

Including Calls To Action In Your YouTube Videos By Adding YouTube Cards

The Need For Effective CTA's

 The need to be able to effectively navigate from one social media outpost to the digital hub and or the next social media option is critical and has been spoken about on the Road Scholars blog many times. This ability to move within the overall digital network allows you the ability to keep providing value, social proof and ultimately a way to commercialise the customers desire to meet their needs with your product offering.

Within YouTube

Specifically within the YouTube environment there are multiple ways to do this. One of the simplest ways is to simply create and YouTube Cards that appear on the video and direct the viewer to take the next required action that your are nominating for them.

To create the YouTube Card for a video, simply go to the Video and add cards to your YouTube video, go to your YouTube Video Manager and simply select the video you want to add a card to. Then click on Edit below the video’s title.

The on the next screen click on the Cards Tab.

From here the template is accessible that allows you to craft the specific message you want the viewer to see and respond to. Just click on the Add Card button and create the specifics of the card.

As shown above there are five types of YouTube Cards currently available.

You will provide the key information for the one you select to create the card. 

For example, if you choose the URL option you will provide the link to the next port of call which may be for example where the prospect buys your product offering.

Summary

 This YouTube card is yet another effective and viable way to provide users with clear directions and options on what to do next and how to do it. They make the process more intuitive and enjoyable for the person engaged with your content and is a vital cog in producing viable social media networks.

To learn more about all aspects of social and digital marketing simply click on: 

http://victorianchamber.com.au/business-solutions/training/course

 

and select a course that's right for you.

So until next time, good luck and good marketing.

Regards,

Daniele.

Google My Business Improves Notification Settings

Recently Google made an important announcement to the market that they had made significant improvements to the Google My Business Package. These changes will now allow any and all Google My Business users more direct control over the notification settings and their ability to choose what they want and don't want to be notified about by Google.

Contained within this, Google are additionally integrating added types of updates which they believe will provide additional value and relevance to understanding your business.

This new format as pictured above is a hybrid of the previous preferences contained within the new set of settings, that users will begin receiving from Google moving forward..

Importantly as stated you the user will have the ability to preferentially choose or not choose any of the available options and be able to change that preference on the settings page at any stage in the future as your needs may also change. To do this you simply click on or off the notification option and the change is automatically recorded by the system from that point. The link to unsubscribe will also routinely appear in the footer of all notification emails should you wish to stop receiving the notifications. So another nice refinement by our friends at Google that will hopefully provide even deeper insight and clarity around your business dynamics. To learn more about all aspects of social and digital marketing simply click on: http://victorianchamber.com.au/business-solutions/training/course and select a course that's right for you. So until next time, good luck and good marketing. Regards, Daniele.