Review Sites: The Emerging Key To Customer Acceptance

If ever there was a case to be made that customer service was even more important today than at any stage in the past, I suspect it revolves around the fact that Customer Review Sites are continuing to gain an even more powerful place within the social media arena.

 
There are now literally dozens of well established, respected and influential customer review sites that are widely known to the general public and in many cases, to the specific audience they cater to.

The list includes but is not by no means limited to:

• Yelp
• Google Reviews
• Trip Advisor
• CitySearch
• InsiderPages
• YahooLocal
• Urban Spoon
• DealerRater
• JudysBook
• Edmunds
• Zagats.com

These and many more review sites are now the first port of call for many customers looking to gain insight into what the better options are and from this starting point, additional research is done a s a basis for the buying decision and ultimately the purchase.

For businesses the implication is simple. You need to continue to:

1. Maintain the highest standards of customer service and quality delivery
2. Drive positive referrals to customer review sites
3. Include inbound links that drive the top line interest preferentially back to your digital hub such as your corporate website or blog.
   To learn more about any aspect of social or digital media marketing go to the latest Victorian Chamber of Commerce and Industry courses at:http://www.victorianchamber.com.au/business-solutions/training/course
   
   So until next time, good luck and good marketing.
   Regards,
   Daniele.