Although on-line advertising remained the number one mode of advertising with over 120 million in ad spend in 2011, television ads increased from nothing in 2008, underpinning its continuing value to even the most powerful of corporate icons.
This continuing trend underscores the fact that Google has understood the need to blend traditional forms of media that are still high on the list of their target audience. AS well as television, additional traditional media such as newspaper, magazines, radio and outdoor advertising also accounted for almost another 21 million in advertising in 2011, further reinforcing the desirability of complimentary (non on-line) promotional platforms.
Google has now become more comfortable advertising its own products such as Chrome, and utilises these various approaches to great effect.
Overall Googles ad spend represented around 1.2% of its revenues, compared to 1.5% of the revenue owned by both Microsoft and Apple.
What about your business. How do you blend on-line and non on-line options.
And until next time, good luck and good marketing.
Daniele.
