Another great piece by the Social Media Scientist. Over to you Dan.
For over a hundred years people from charlatans to respected academics have been studying the power and uses of hypnosis. Two forms have emerged recently as the most well-researched and effective: clinical hypno-therapy and stage hypnosis, in fact there are many therapists who dabble in entertaining stage hypnosis. As social media marketers, there are many lessons we can learn from the field of trance and suggestion, below are 7 of my favorite.
1. Suggestibility
Suggestibility is a measure of how inclined a person is to act on the suggestions of other people. Research has shown that there is a correlation between how suggestible a person is and how hypnotiseable a person is.
Stage hypnotists spend a lot of effort on identifying the most suggestible people in their audience to bring up on stage. They’ve developed a wide range of quick tests to highlight those people who will demonstrate their abilities to the rest of the crowd, making them more suggestible as well. Clinical practitioners also have tests and scales of suggestibility and hypnotizeability.
In social media it is somewhat difficult to administer traditional stage or clinical tests, but once we understand that people who comply with initial, small requests are likely to engage in later, larger requests we can begin to identify the most suggestible of our audience. Simply asking people to joining mailing lists, ReTweet links, or supply comments are rudimentary forms of suggestibility tests.
2. Social Requests
Experiments conducted on highly suggestible people in 1998 showed that subjects who were given non-hypnotic social requests to send a series of postcards to the experimenters did so more often than those who were given hypnotic suggestions. While the social request subjects said their actions felt more “planned and effort-ful” and less “compulsive,” this seems to indicate that simple social requests can be just as powerful with subjective people as full-on hypnosis.
As marketers we should remember this research when we are constructing our calls-to-action. We can achieve the same levels of compliance as professional hypnotists with well formed social requests, especially when accompanied by the other lessons in this post.
3. Expectancy Manipulation
Clinical studies, including ones done by University of Connecticut researcher Irving Kirsch have shown that by creating the expectations of suggestibility, subjects can be made more suggestible than they’d otherwise be. Experiments were done in which subjects were given baseline suggestibility tests, then shown “evidence” that they were highly suggestible. When the subjects retook the tests, they registered as far more suggestible than they were before. Expectancy manipulations like this have also been show to work for pain, blood pressure and nausea reduction as well as increasing the effect of placebo medications.
One of the most common motivations for sharing content on social media is that people want to increase their personal reputations. As marketers we can take advantage of this, by increasing the expectation that sharing our content will do wonders for our audience’s reputation. One example would be retelling stories of how other people who’ve shared your content got more followers or Facebook friends.
4. Authority
Stage hypnotists work hard to establish an image of authority or “prestige and faith.” They rely on their audience’s belief (and expectations) that they are gifted hypnotists who always get results. They are also very quick to eliminate non-responsive subjects who would erode their effective image.
Memetics researcher Francis Heylighen has pointed out that for an idea to spread it has to come from a source that is authoritative in some regard, so did WWII rumor-weapons experts.
In social media we should work to always appear authoritative, without saying so much our self often. Subtle indications of social proof like high subscriber or follower counts can help.
5. Psychological Barriers
Stage and clinical hypnotists engage typically have a speech they give to their subjects prior to hypnosis called a “preinduction talk.” The idea of the talk is to establish rapport, remove the fears, about hypnosis, and establish favorable expectations.
Developing rapport with your audience as a marketer is generally a long-term strategy, but the more you can align your own interests and motivations with your audience the better. To make your audience identify with you, you need to make it clear that you understand their problems and desires. It is also useful to ingratiate yourself with your audience by remaining humble and frequently commenting on their intelligence. Remarks like “you guys are smarter than I am, so I need your help,” satisfy both the identification and the ingratiation demands.
Our readers understand that every piece of content they share in social media will be viewable by their friends. If you’re asking them share something they might be embarrassed by, do your best to anticipate their social fears and assuage them before you ask them to share.
6. Direct Suggestions
In their 1956 book on hypnosis, Charles Edward Cooke and A.E. Van Vogt discuss how to structure therapeutic suggestions. They give three “rules” that can be applied to social media calls-to-action: “Be Positive,” “Be Specific,” and “Be Detailed.”
In explaining how to alleviate phobias through hypnosis, they explain that by saying “you are not afraid” you are creating a large mental image of “fear” with a small label “not.” Negation requires higher level mental processing to understand, so avoid calls-to-action like “don’t hesitate to ReTweet,” state everything in the positive form.
They also direct the hypnosis operator to be as specific and detailed as possible. For social media calls-to-action this means that we should say things like “ReTweet this article by clicking on this link.” Avoid vague calls to “share” content, describe the action you want your reader to take as specifically as possible.
7. Repetition
Most hypnotic subjects reach deeper levels of trance each time they are inducted by a practitioner and the suggestions they are given likewise increase in power through repetition.
As marketers, not only can we enhance the power of our calls-to-action by repeating them more than once in a single piece of content, but we can also build on their effectiveness across touches with our audience.
What are your thoughts.
Please let us know your comments.
Regards,
Daniele.
Wednesday, July 28, 2010
Thursday, July 22, 2010
12 Ways to Market Your Event with Social Media
There doesn't seem to be much written about putting events together through social media marketing platforms. But here's a nice piece that I saw recently from Rich Brooks that covers off all the main platforms such as Linked In Twitter and Facebook. Enjoy.
Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.
The trick is to know which social media tools to use and when to use them. This article contains 12 useful social media tips designed to help your events shine.
Before Your Event
The first step is to make people aware of your event, to mark it on their calendar, and to
register. Here’s the game plan:
#1: Market Your Event through Twitter
There are many ways in which you can use Twitter to raise awareness. Many conferences and events have their own hashtags, such as #smss10 or #metweetup. There’s no magic to creating one—just start using a hashtags in all your related tweets and encourage other people to do the same when talking about your event.
To encourage people to tweet out your hashtag and spread the word, sweeten the deal with a free pass, door prize or other giveaway for one lucky hashtag-er.
If your event is large enough, give it its own Twitter account such as @Blogworld or @socialmediaFTW, which serves as a customer service “hotline” and adds credibility to the event.
Mix up your event tweets by varying the message.
Mix up your event tweets by varying the message.
Constantly tweeting that your event is coming will annoy some of your followers, so mix it up: use tweets to announce new sponsors, speakers, an open bar, or to ask questions that might help shape the event.
Finally, ask for people to share your event with the simple phrase, “Please RT!” You’ll be amazed at the results. Just don’t overdo it; you don’t want to look desperate, do you?
Be sure to check out Cindy King’s post How to Use Twitter Events to Grow Your Network for more ideas.
#2: Market Your Event through Facebook
Certainly you can update your status with news of your event, but don’t overlook Facebook Events, which Facebook guru Mari Smith calls “one of the most powerful tools on the platform.”
A page for your event attracts fans.
I’ve found success by first creating a page for the event, and then creating a “Facebook Event” from that. This is especially helpful if you have a recurring event, such as an annual conference or a tweetup, as it helps build a fan base over time.
A page for your event attracts fans.
Other benefits of creating a Facebook page include:
You can add a “Like Box” to your website, blog or other web presence to promote your clambake.
You can invite fans as well as friends to the March on Washington.
You can take out targeted Facebook ads to reach people outside your network who would be interested in your Save the Whales Sit-In.
Mari Smith delves deeper in her post, 10 Tips for Creating Buzz with Facebook Events.
#3: Market Your Event through LinkedIn
Promote business functions with LinkedIn Events to reach your professional network. As Lewis Howes points out in his excellent post, Top 5 Ways to Market Your Business with LinkedIn, “once someone RSVPs to your event, it shows up on the home profile of everyone that person is connected to, spreading the message for you.”
It’s simple and straightforward to create an event on LinkedIn. Once you’ve completed that task, it’s just as easy to invite up to 50 people from your LinkedIn network. It also shows up in the events search.
#4: Market Your Event through Your Blog
Whether through an existing blog or a blog created specifically for your gathering, be sure to create posts announcing the event, calls for presenters, and sponsorship opportunities. Follow up with guest posts from presenters who should welcome the opportunity to reach a wider audience (and steal people who might have attended competing events!).
#5: Other Places to Market Online
There are plenty of online calendars, and you should list your event in any that seem appropriate.
Local papers, TV channels and radio stations’ websites often host a calendar of events that offer free postings. Tweetvite is a site for promoting and learning about tweetups, and Eventful is one of many sites where you can list all types of gatherings.
#6: Event Marketing and Registration Tools
There’s no need to reinvent the wheel when handling online registration for your event. Eventbrite is a highly popular tool for the social media crowd, and Constant Contact, the popular email marketing company, has recently entered the market with their own competing product.
With these tools you can create and market your event, and even collect payments with registration. Registration forms appear on the event marketing company’s site and can be embedded into your website or blog.
Sharing tools let attendees post to Facebook and Twitter, which builds buzz and generates more registrations.
During Your Event
Just because your event has started doesn’t mean the marketing has ended! If you’re promoting an all-day affair like a boat show or arts in the park, people will be milling in and out all day. Keep the excitement and foot traffic high by leveraging social media well into the night.
#7: Foursquare and Gowalla
Events on Foursquare will encourage attendees to share.
It costs nothing to create an event in Foursquare or Gowalla, and attendees who are hip to location-based apps will want to check in to your event for the extra points!
Since many people link their Foursquare and Gowalla activity to Twitter and Facebook, check-ins reach well beyond early adopters of location-based apps.
Events on Foursquare will encourage attendees to share.
You can greatly increase the number of check-ins by adding signs and table-top displays reminding people to check in, and even sweeten the deal with a giveaway or random drawing.
#8: Use Those Hashtags!
Hashtags make your event more findable, searchable and memorable.
People will tweet out memorable lines from your event, so make sure everyone knows the Twitter hashtag: put it in your literature, on name tags, and announce it during your keynote.
Hashtags make your event more findable, searchable and memorable.
For more on how to leverage hashtags, be sure to read Adam Vincenzini’s post Live Events Need Twitter #Hashtags ‘Built-In’ Not ‘Bolted-On’.
#9: Live Blogging
If you’re putting on a conference, it might be worthwhile to have someone “live blog” the sessions. Instead of just taking notes, have them take notes straight into a blog post and publish it as soon as the session ends.
#10: A Picture Says a Thousand Words
Although Twitpics and iPhone photos are great and shareable, hire a photographer for the day. If you can’t afford one, consider an in-kind trade of a free pass. Make sure you come to an agreement on who owns the photos and how they can be used online to promote this and future events.
#11: Thoughts on Video
There are so many ways to use video at your event: quick interviews with attendees and speakers on Flip cams, recorded sessions, or live streaming the event with UStream.tv.
#12: After Your Event
After the glow of a successful comic book convention, bean supper or Tri for a Cure fades, it’s time to get back to work.
Create a blog post of your reflections on how the event went, what you learned, and even how the next one could rock even harder. Ask for feedback and suggestions in the comments field. Post something similar to your Facebook page and encourage fans and friends to leave comments there as well.
Upload your photos to Flickr and other photo sharing sites and be sure to give them appropriate titles, descriptions and tags. Use the Creative Commons license to let them be shared as far and wide as possible.
After you’ve finished uploading your photos to Facebook be sure to tag everyone you know and ask them to “fill in the blanks” by tagging anyone else. This can have a viral effect as people love seeing photos of themselves and their friends, driving them all back to your Facebook page.
Post video to YouTube, Facebook and other video sharing sites. Ask your presenters to share their slides on Slideshare, again with appropriate tags, titles and links.
Wrapping Up
Undoubtedly, there are more sites and techniques to promote your event through social media. What platforms do you use, what techniques have proven especially effective, and how did you generate excitement and fill the seats at your last event?
Friday, July 2, 2010
Dan Zarrella's Data Shows That On Facebook, Sex Indeed Sells
Recently I read a great post by Dan Zarrella from: http://danzarrella.com/data-shows-on-facebook-sex-sells.html#
I personally found very interesting and I think should be helpful in terms of writing content for Facebook as a key driver for likely sharing by people who see it.
As promised here’s another post in my Facebook sharing data series.This time, I applied the two linguistic algorithms (RID and LIWC) that power TweetPsych to my Facebook sharing data set and found an interesting, if not entirely surprising phenomenon.
I personally found very interesting and I think should be helpful in terms of writing content for Facebook as a key driver for likely sharing by people who see it.
As promised here’s another post in my Facebook sharing data series.This time, I applied the two linguistic algorithms (RID and LIWC) that power TweetPsych to my Facebook sharing data set and found an interesting, if not entirely surprising phenomenon.
Thursday, June 24, 2010
Social Media Marketing Dictionary: 101 Terms to Know (From Hubspot)
A fantastic post by Hubspot has defined the top 101 social media marketing definitions.
It's a great read, informative and a nice way to help stay: 'In the Know'. Enjoy.
A
Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API.
Avatar - An Avatar is an image or username that represents a person online within forums and social networks.
B
BackType - BackType is a social media analytics company that helps companies measure their social engagement. Previously the service started as a blog comment search engine.
Bit.ly - Bit.ly is a free URL shortening service that provides statistics for the links users share online. Bit.ly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter.
Blip.TV - Blip.TV is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show.
Blog - Blog is a word that was created from two words: “web log”. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Example: yourblogname.blogspot.com
Blog Talk Radio - Blog Talk Radio is a free web application that allows users to host live online radio shows.
BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking.
Boxee - Boxee is a social video application that allows users to watch online videos on their TVs and computers. Users can share and watch videos from a variety of online videos sources for free.
C
Chat - Chat can refer to any kind of communication over the Internet, but traditionally refers to one-to-one communication through a text-based chat application commonly referred to as instant messaging applications.
Collecta - Collecta is a real-time search engine that includes results from from blogs, microblogs, news feeds and photo sharing services as they are published.
Collective Intelligence - Collective Intelligence is a shared or group intelligence that emerges from the collaboration and competition of many individuals and appears in consensus decision-making in social networks.
Comment - A comment is a response that is often provided as an answer of reaction to a blog post or message on a social network. Comments are a primary form of two-way communication on the social web.
Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time.
Craigslist - Craigslist is a popular online commerce site in which users sell a variety of goods and services to other users. The service has been credited for causing the reduction of classified advertising in newspapers across the United States.
Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. It provides free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof.
D
Delicious - Delicious is a free online bookmarking service that lets users save website addresses publicly and privately online so that they can be accessed from any device connected to the Internet and shared with friends.
Digg - Digg is a social news website that allows members to submit and vote for articles. Articles with the most votes appear on the homepage of the site and subsequently are seen by the largest portion of the site’s membership as well as other visitors.
Disqus - Disqus is a comment system and moderation tool for your site. This service lets you add next-gen community management and social web integration to any site on any platform.
DocStoc - DocStoc is an online sharing service for documents. Users can view, upload, share and sell documents.
E
EventBrite - Eventbrite is a provider of online event management and ticketing services. Eventbrite is free if your event is free. If you sell tickets to your event, Eventbrite collects a fee per ticket.
F
Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them. Facebook is the largest social network in the world with more than 500 million users.
Firefox - Firefox is an open-source web browser. It has emgered as one of the most popular web browsers on the Internet and allows users to customize their browser through the use of third-party extensions.
Flash Mob - A flash mob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.
Flickr - Flickr is a social network based around online picture sharing. The service allows users to store photos online and then share them with others through profiles, groups, sets and other methods.
Forums - Also known as a message board, a forum is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dialup bulletin board system.
Foursquare - Foursquare is a social network in which friends share their locations and connect with others in close psychical proximity to each other. The service uses a system of digital badges to reward players who “checkin” to different types of locations.
G
Google Buzz - Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company's web-based email program, Gmail. Users can share links, photos, videos, status messages and comments organized in "conversations" and visible in the user's inbox.
Google Chrome - Google Chrome is a free web browser produced by Google that fully integrates into its online search system as well as other applications.
Google Documents - Google Documents is a group of web-based office applications that includes tools for word processing, presentations and spreadsheet analysis. All documents are stored and edited online and allow multiple people to collaborate on a document in real-time.
Google Wave - Google Wave is a collaboration tool developed by Google as a next-generation solution to e-mail communication. A wave is a live, shared space on the web where people can discuss and work together using richly formatted text, photos, videos, maps, and more.
Gowalla - Gowalla is a social network in which friends share their locations and connect with others in close psychical proximity to each other.
Groundswell - A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations. (Charlene Li and Josh Bernoff, Groundswell, pg. 9)
H
Hashtag - A hashtag is a tag used on the social network Twitter as a way to annotate a message. A hashtag is a word or phrase preceded by a “#”. Example: #yourhashtag. Hashtags are commonly used to show that a tweet, a Twitter message, is related to an event or conference.
hi5 - hi5 is a social network focused on the youth market. It is a social entertainment destination, with a focus on delivering a fun and entertainment-driven social experience online to users around the world.
HootSuite - HootSuite is a web-based Twitter client. With HootSuite, you can manage multiple Twitter profiles, pre-schedule tweets, and view metrics.
HTML - HyperText Markup Language (HTML) is a programing language for web pages. Think of HTML as the brick-and-mortar of pages on the web -- it provides content and structure while CSS supplies style. HTML has changed over the years and it is on the cusp of its next version: HTML5.
I
Inbound Marketing - Inbound marketing is a style of marketing that essentially focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).
Instant Messaging - Instant messaging (IM) is a form of real-time direct text-based communication between two or more people. More advanced instant messaging software clients also allow enhanced modes of communication, such as live voice or video calling.
J
Joomla - Joomla is an content management system (CMS) which enables users to build websites and online applications.
K
Kyte - Kyte is an online and mobile video application that provides video hosting and stream for both recorded and live video feeds.
L
Lifecasting - Lifecasting is a continual broadcast of events in a person's life through digital media. Typically, lifecasting is transmitted through the Internet and can involve wearable technology.
Like - A “Like” is an action that can be made by a Facebook user. Instead of writing a comment for a message or a status update, a Facebook user can click the "Like" button as a quick way to show approval and share the message.
Link Building - Link building is an aspect of search engine optimization in which website owners develop strategies to generate links to their site from other websites with the hopes of improving their search engine ranking. Blogging has emerged as a popular method of link building.
LinkedIn - LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide
Lurker - A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion.
M
Mashup - A content mashup contains multiple types of media drawn from pre-existing sources to create a new work. Digital mashups allow individuals or businesses to create new peices of content by combining multiple online content sources.
MySpace - MySpace is a social networking website owned by News Corporation. MySpace became the most popular social networking site in the United States in June 2006 and was overtaken internationally by its main competitor, Facebook, in April 2008.
MyPunchbowl - MyPunchbowl.com is a social network that facilitates party planning and provides members with ideas, invitations, favors, gift registries, photo/video sharing, and more.
N
News Reader - A news reader allows users to aggregate articles from multiple websites into one place using RSS feeds. The purpose of these aggregators is to allow for a faster and more efficient consumption of information.
Newsvine - Newsvine is a social news site similar to Digg in which users submit and vote for stories to be shared and read by other members of the community.
O
Opera - Opera is an open-source web browser. While not as popular as Firefox, Opera is used as the default browser on some gaming systems and mobile devices.
Orkut - Orkut is a social networking website that is owned and operated by Google. The website is named after its creator, Google employee Orkut Büyükkökten. Although Orkut is less popular in the United States than competitors Facebook and MySpace, it is one of the most visited websites in India and Brazil.
P
Pandora - Pandora is a social online radio station that allows users to create stations based on their favorite artists and types of music.
Permalink - A permalink is an address or URL of a particular post within a blog or website.
Podcast - A podcast, or non-streamed webcast, is a series of digital media files, either audio or video, that are released episodically and often downloaded through an RSS feed..
Posterous - Posterous is a blogging and content syndication platform that allows users to post content from any computer or mobile device by sending an e-mail.
PostRank - PostRank monitors and collects social engagement related to content around the web. Essentially it helps publishers understand which type of content promotes sharing on the social web.
Q
Qik - Qik is an online video streaming service that lets users to stream video live from their mobile phones to the web.
Quantcast - Quantcast provides website traffic and demographics for websites. The tool is primarily used by online advertisers looking to target specific demographics.
R
Real-Time Search - Real-time search is the method of indexing content being published online into search engine results with virtually no delay.
Reddit - Reddit is similar to Digg and Newsvine. It is a social news site that is built upon a community of users who share and comment on stories.
S
Scribd - Scribd turns document formats such as PDF, Word and PowerPoint into a web document for viewing and sharing online.
Search Engine Optimization - Search Engine Optimization is the process of improving the volume or quality of traffic to a website from search engines via unpaid or organic search traffic.
Second Life - Second Life is an online virtual world developed by Linden Lab that was launched on June 23, 2003. Users are called "residents" and they interact with each other through avatars. Residents can explore, meet other residents, socialize, participate in individual and group activities, create and trade virtual property and services with one another, and travel throughout the world.
Seesmic - Seesmic is a popular desktop and mobile social application. Using APIs, Seesmic allows users to share content on social networks such as Twitter and Google Buzz from the same application.
Sentiment - Sentiment is normally referred to as the attitude of user comments related to a brand online. Some social media monitoring tools measure sentiment.
SlideShare - SlideShare is an online social network for sharing presentations and documents. Users can favorite and embed presentations as well as share them on other social networks such as Twitter and Facebook.
Skype - Skype is a free program that allows for text, audio and video chats between users. Additionally, users can purchase plans to receive phone calls through their Skype account.
Social Media - Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
Social Media Monitoring - Social media monitoring is a process of monitoring and responding to mentions related to a business that occur in social media.
StumbleUpon - Free web-browser extension which acts as an intelligent browsing tool for discovering and sharing web sites.
T
Tag Cloud - A tag cloud is a visual depiction of user-generated tags, or simply the word content of a site, typically used to describe the content of web sites.
Technorati - Technorati is a popular blog search engine that also provides categories and authority rankings for blogs.
TweetDeck - TweetDeck is an application that connects users with contacts across Twitter, Facebook, MySpace, LinkedIn and more.
Tweetup - A Tweetup is an organized or impromptu gathering of people that use Twitter.
Twitter - Twitter is a platform that allows users to share 140-character-long messages publicly. User can “follow” each other as a way of subscribing to each others' messages. Additionally, users can use the @username command to direct a message towards another Twitter user.
Twitter Search - Twitter Search is a search engine operated by Twitter to search for Twitter messages and users in real-time.
Tumblr - Tumblr lets users share content in the form of a blog. Users can post text, photos, quotes, links, music, and videos from your browser, phone, desktop, or email.
TypePad - TypePad is a free and paid blogging platform similar to Blogger. It allows users to host and publish their own blogs.
U
Unconference - An unconference is a facilitated, participant-driven conference centered on a theme or purpose. The term "unconference" has been applied, or self-applied, to a wide range of gatherings that try to avoid one or more aspects of a conventional conference, such as high fees and sponsored presentations.
USTREAM - USTREAM is a live interactive broadcast platform that enables anyone with an Internet connection and a camera to engage to stream video online.
URL - A URL is most popularly known as the "address" of a web page on the World Wide Web, e.g. http://www.example.com
V
Video Blog - A video blog is a blog the produces regular video content often around the same theme on a daily or weekly basis. An example of a successful video blog is Wine Library TV.
Viddler - Viddler is a popular video sharing site similar to YouTube and Vimeo in which users can upload videos to be hosted online and shared and watched by others.
Vimeo - Vimeo is a popular video sharing service in which users can upload videos to be hosted online and shared and watched by others. Vimeo user videos are often more artistic and the service does not allow commercial video content.
Viral Marketing - Viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes.
W
Web Analytics - Web analytics is the measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage.
Webinar - A webinar is used to conduct live meetings, training, or presentations via the Internet.
Widget - A widget is an element of a graphical user interface that displays an information arrangement changeable by the user, such as a window or text box.
Wiki - A wiki is a website that allows the easy creation and editing of any number of interlinked web pages via a web browser, allowing for collaboration between users.
Wikipedia - Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 15 million articles (over 3.3 million in English) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site.
WordPress - WordPress is a content management system and contains blog publishing tools that allow users to host and publish blogs.
X
Y
Yammer - Yammer is a business communication tool that operates as an internal Twitter-like messaging system for employees within an organization. It is used to provide real-time communication and reduce the need for e-mail.
Yelp - Yelp is a social network and local search website that provides users with a platform to review, rate and discuss local businesses. Over 31 million people access Yelp's website each month, putting it in the top 150 U.S. Internet websites.
YouTube - YouTube is a video-sharing website on which users can upload, share, and view videos. Three former PayPal employees created YouTube in February 2005. In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and is now operated as a subsidiary of Google. YouTube is the largest video sharing site in the world.
Z
Zoho - Zoho is a suite of online web applications geared towards business productivity and collaboration.
Zooomr - Zooomr is a online photo sharing service similar to Flickr.
What terms did I forget? What would you like to see added to this list?
It's a great read, informative and a nice way to help stay: 'In the Know'. Enjoy.
A
Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API.
Avatar - An Avatar is an image or username that represents a person online within forums and social networks.
B
BackType - BackType is a social media analytics company that helps companies measure their social engagement. Previously the service started as a blog comment search engine.
Bit.ly - Bit.ly is a free URL shortening service that provides statistics for the links users share online. Bit.ly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter.
Blip.TV - Blip.TV is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show.
Blog - Blog is a word that was created from two words: “web log”. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Example: yourblogname.blogspot.com
Blog Talk Radio - Blog Talk Radio is a free web application that allows users to host live online radio shows.
BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking.
Boxee - Boxee is a social video application that allows users to watch online videos on their TVs and computers. Users can share and watch videos from a variety of online videos sources for free.
C
Chat - Chat can refer to any kind of communication over the Internet, but traditionally refers to one-to-one communication through a text-based chat application commonly referred to as instant messaging applications.
Collecta - Collecta is a real-time search engine that includes results from from blogs, microblogs, news feeds and photo sharing services as they are published.
Collective Intelligence - Collective Intelligence is a shared or group intelligence that emerges from the collaboration and competition of many individuals and appears in consensus decision-making in social networks.
Comment - A comment is a response that is often provided as an answer of reaction to a blog post or message on a social network. Comments are a primary form of two-way communication on the social web.
Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time.
Craigslist - Craigslist is a popular online commerce site in which users sell a variety of goods and services to other users. The service has been credited for causing the reduction of classified advertising in newspapers across the United States.
Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. It provides free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof.
D
Delicious - Delicious is a free online bookmarking service that lets users save website addresses publicly and privately online so that they can be accessed from any device connected to the Internet and shared with friends.
Digg - Digg is a social news website that allows members to submit and vote for articles. Articles with the most votes appear on the homepage of the site and subsequently are seen by the largest portion of the site’s membership as well as other visitors.
Disqus - Disqus is a comment system and moderation tool for your site. This service lets you add next-gen community management and social web integration to any site on any platform.
DocStoc - DocStoc is an online sharing service for documents. Users can view, upload, share and sell documents.
E
EventBrite - Eventbrite is a provider of online event management and ticketing services. Eventbrite is free if your event is free. If you sell tickets to your event, Eventbrite collects a fee per ticket.
F
Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them. Facebook is the largest social network in the world with more than 500 million users.
Firefox - Firefox is an open-source web browser. It has emgered as one of the most popular web browsers on the Internet and allows users to customize their browser through the use of third-party extensions.
Flash Mob - A flash mob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.
Flickr - Flickr is a social network based around online picture sharing. The service allows users to store photos online and then share them with others through profiles, groups, sets and other methods.
Forums - Also known as a message board, a forum is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dialup bulletin board system.
Foursquare - Foursquare is a social network in which friends share their locations and connect with others in close psychical proximity to each other. The service uses a system of digital badges to reward players who “checkin” to different types of locations.
G
Google Buzz - Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company's web-based email program, Gmail. Users can share links, photos, videos, status messages and comments organized in "conversations" and visible in the user's inbox.
Google Chrome - Google Chrome is a free web browser produced by Google that fully integrates into its online search system as well as other applications.
Google Documents - Google Documents is a group of web-based office applications that includes tools for word processing, presentations and spreadsheet analysis. All documents are stored and edited online and allow multiple people to collaborate on a document in real-time.
Google Wave - Google Wave is a collaboration tool developed by Google as a next-generation solution to e-mail communication. A wave is a live, shared space on the web where people can discuss and work together using richly formatted text, photos, videos, maps, and more.
Gowalla - Gowalla is a social network in which friends share their locations and connect with others in close psychical proximity to each other.
Groundswell - A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations. (Charlene Li and Josh Bernoff, Groundswell, pg. 9)
H
Hashtag - A hashtag is a tag used on the social network Twitter as a way to annotate a message. A hashtag is a word or phrase preceded by a “#”. Example: #yourhashtag. Hashtags are commonly used to show that a tweet, a Twitter message, is related to an event or conference.
hi5 - hi5 is a social network focused on the youth market. It is a social entertainment destination, with a focus on delivering a fun and entertainment-driven social experience online to users around the world.
HootSuite - HootSuite is a web-based Twitter client. With HootSuite, you can manage multiple Twitter profiles, pre-schedule tweets, and view metrics.
HTML - HyperText Markup Language (HTML) is a programing language for web pages. Think of HTML as the brick-and-mortar of pages on the web -- it provides content and structure while CSS supplies style. HTML has changed over the years and it is on the cusp of its next version: HTML5.
I
Inbound Marketing - Inbound marketing is a style of marketing that essentially focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).
Instant Messaging - Instant messaging (IM) is a form of real-time direct text-based communication between two or more people. More advanced instant messaging software clients also allow enhanced modes of communication, such as live voice or video calling.
J
Joomla - Joomla is an content management system (CMS) which enables users to build websites and online applications.
K
Kyte - Kyte is an online and mobile video application that provides video hosting and stream for both recorded and live video feeds.
L
Lifecasting - Lifecasting is a continual broadcast of events in a person's life through digital media. Typically, lifecasting is transmitted through the Internet and can involve wearable technology.
Like - A “Like” is an action that can be made by a Facebook user. Instead of writing a comment for a message or a status update, a Facebook user can click the "Like" button as a quick way to show approval and share the message.
Link Building - Link building is an aspect of search engine optimization in which website owners develop strategies to generate links to their site from other websites with the hopes of improving their search engine ranking. Blogging has emerged as a popular method of link building.
LinkedIn - LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide
Lurker - A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion.
M
Mashup - A content mashup contains multiple types of media drawn from pre-existing sources to create a new work. Digital mashups allow individuals or businesses to create new peices of content by combining multiple online content sources.
MySpace - MySpace is a social networking website owned by News Corporation. MySpace became the most popular social networking site in the United States in June 2006 and was overtaken internationally by its main competitor, Facebook, in April 2008.
MyPunchbowl - MyPunchbowl.com is a social network that facilitates party planning and provides members with ideas, invitations, favors, gift registries, photo/video sharing, and more.
N
News Reader - A news reader allows users to aggregate articles from multiple websites into one place using RSS feeds. The purpose of these aggregators is to allow for a faster and more efficient consumption of information.
Newsvine - Newsvine is a social news site similar to Digg in which users submit and vote for stories to be shared and read by other members of the community.
O
Opera - Opera is an open-source web browser. While not as popular as Firefox, Opera is used as the default browser on some gaming systems and mobile devices.
Orkut - Orkut is a social networking website that is owned and operated by Google. The website is named after its creator, Google employee Orkut Büyükkökten. Although Orkut is less popular in the United States than competitors Facebook and MySpace, it is one of the most visited websites in India and Brazil.
P
Pandora - Pandora is a social online radio station that allows users to create stations based on their favorite artists and types of music.
Permalink - A permalink is an address or URL of a particular post within a blog or website.
Podcast - A podcast, or non-streamed webcast, is a series of digital media files, either audio or video, that are released episodically and often downloaded through an RSS feed..
Posterous - Posterous is a blogging and content syndication platform that allows users to post content from any computer or mobile device by sending an e-mail.
PostRank - PostRank monitors and collects social engagement related to content around the web. Essentially it helps publishers understand which type of content promotes sharing on the social web.
Q
Qik - Qik is an online video streaming service that lets users to stream video live from their mobile phones to the web.
Quantcast - Quantcast provides website traffic and demographics for websites. The tool is primarily used by online advertisers looking to target specific demographics.
R
Real-Time Search - Real-time search is the method of indexing content being published online into search engine results with virtually no delay.
Reddit - Reddit is similar to Digg and Newsvine. It is a social news site that is built upon a community of users who share and comment on stories.
S
Scribd - Scribd turns document formats such as PDF, Word and PowerPoint into a web document for viewing and sharing online.
Search Engine Optimization - Search Engine Optimization is the process of improving the volume or quality of traffic to a website from search engines via unpaid or organic search traffic.
Second Life - Second Life is an online virtual world developed by Linden Lab that was launched on June 23, 2003. Users are called "residents" and they interact with each other through avatars. Residents can explore, meet other residents, socialize, participate in individual and group activities, create and trade virtual property and services with one another, and travel throughout the world.
Seesmic - Seesmic is a popular desktop and mobile social application. Using APIs, Seesmic allows users to share content on social networks such as Twitter and Google Buzz from the same application.
Sentiment - Sentiment is normally referred to as the attitude of user comments related to a brand online. Some social media monitoring tools measure sentiment.
SlideShare - SlideShare is an online social network for sharing presentations and documents. Users can favorite and embed presentations as well as share them on other social networks such as Twitter and Facebook.
Skype - Skype is a free program that allows for text, audio and video chats between users. Additionally, users can purchase plans to receive phone calls through their Skype account.
Social Media - Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
Social Media Monitoring - Social media monitoring is a process of monitoring and responding to mentions related to a business that occur in social media.
StumbleUpon - Free web-browser extension which acts as an intelligent browsing tool for discovering and sharing web sites.
T
Tag Cloud - A tag cloud is a visual depiction of user-generated tags, or simply the word content of a site, typically used to describe the content of web sites.
Technorati - Technorati is a popular blog search engine that also provides categories and authority rankings for blogs.
TweetDeck - TweetDeck is an application that connects users with contacts across Twitter, Facebook, MySpace, LinkedIn and more.
Tweetup - A Tweetup is an organized or impromptu gathering of people that use Twitter.
Twitter - Twitter is a platform that allows users to share 140-character-long messages publicly. User can “follow” each other as a way of subscribing to each others' messages. Additionally, users can use the @username command to direct a message towards another Twitter user.
Twitter Search - Twitter Search is a search engine operated by Twitter to search for Twitter messages and users in real-time.
Tumblr - Tumblr lets users share content in the form of a blog. Users can post text, photos, quotes, links, music, and videos from your browser, phone, desktop, or email.
TypePad - TypePad is a free and paid blogging platform similar to Blogger. It allows users to host and publish their own blogs.
U
Unconference - An unconference is a facilitated, participant-driven conference centered on a theme or purpose. The term "unconference" has been applied, or self-applied, to a wide range of gatherings that try to avoid one or more aspects of a conventional conference, such as high fees and sponsored presentations.
USTREAM - USTREAM is a live interactive broadcast platform that enables anyone with an Internet connection and a camera to engage to stream video online.
URL - A URL is most popularly known as the "address" of a web page on the World Wide Web, e.g. http://www.example.com
V
Video Blog - A video blog is a blog the produces regular video content often around the same theme on a daily or weekly basis. An example of a successful video blog is Wine Library TV.
Viddler - Viddler is a popular video sharing site similar to YouTube and Vimeo in which users can upload videos to be hosted online and shared and watched by others.
Vimeo - Vimeo is a popular video sharing service in which users can upload videos to be hosted online and shared and watched by others. Vimeo user videos are often more artistic and the service does not allow commercial video content.
Viral Marketing - Viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes.
W
Web Analytics - Web analytics is the measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage.
Webinar - A webinar is used to conduct live meetings, training, or presentations via the Internet.
Widget - A widget is an element of a graphical user interface that displays an information arrangement changeable by the user, such as a window or text box.
Wiki - A wiki is a website that allows the easy creation and editing of any number of interlinked web pages via a web browser, allowing for collaboration between users.
Wikipedia - Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 15 million articles (over 3.3 million in English) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site.
WordPress - WordPress is a content management system and contains blog publishing tools that allow users to host and publish blogs.
X
Y
Yammer - Yammer is a business communication tool that operates as an internal Twitter-like messaging system for employees within an organization. It is used to provide real-time communication and reduce the need for e-mail.
Yelp - Yelp is a social network and local search website that provides users with a platform to review, rate and discuss local businesses. Over 31 million people access Yelp's website each month, putting it in the top 150 U.S. Internet websites.
YouTube - YouTube is a video-sharing website on which users can upload, share, and view videos. Three former PayPal employees created YouTube in February 2005. In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and is now operated as a subsidiary of Google. YouTube is the largest video sharing site in the world.
Z
Zoho - Zoho is a suite of online web applications geared towards business productivity and collaboration.
Zooomr - Zooomr is a online photo sharing service similar to Flickr.
What terms did I forget? What would you like to see added to this list?
Monday, June 21, 2010
Top 10 Socail Media Marketing Sites and Forums
Thanks to Hitwise we have our latest rankings for the most popular Sites and Forums taken from the Hitwise data that looks at the American (US) Usage as of May 2010.
As you can see it remains a case of Facebook and then the rest.
With almost 55% of the market and over 500 million active users, it shows no signs of slowing and in fact, offeres businesses unlimited potential to promote based on strong growth being seen in all age brackets.
With over 16% of the market, You tube also continues to surge ahead of the rest of the pack with an estimated 2 billion videos being watched each day, there appears no end in sight.
Although the head to head between MySpace and Facebook is a non event these days it continues to hold an impressive share of the pie and outright third and remains a favourite with specific target markets such as music lovers, artists, etc.
I wonder howmany people out of 100 would guess that Twitters market share is little more that 1%.
I guess this hight lights a couple of things. Namely:
1. This is one big market and
2. This is one incredibly fragmented market with very few genuine world beaters.
3. One percent of the market qualifies ou as a world beater.
In 5th place and the only other social media platform with over one percent share is: Tagged
which is a site driven by making and keeping conections with key people in your life.
The only question left is how much bigger can social media become.
I suspect a lot bigger. And very quickly.
Good marketing.
Regards,
Daniele.
As you can see it remains a case of Facebook and then the rest.
With almost 55% of the market and over 500 million active users, it shows no signs of slowing and in fact, offeres businesses unlimited potential to promote based on strong growth being seen in all age brackets.
With over 16% of the market, You tube also continues to surge ahead of the rest of the pack with an estimated 2 billion videos being watched each day, there appears no end in sight.
Although the head to head between MySpace and Facebook is a non event these days it continues to hold an impressive share of the pie and outright third and remains a favourite with specific target markets such as music lovers, artists, etc.
I wonder howmany people out of 100 would guess that Twitters market share is little more that 1%.
I guess this hight lights a couple of things. Namely:
1. This is one big market and
2. This is one incredibly fragmented market with very few genuine world beaters.
3. One percent of the market qualifies ou as a world beater.
In 5th place and the only other social media platform with over one percent share is: Tagged
which is a site driven by making and keeping conections with key people in your life.
The only question left is how much bigger can social media become.
I suspect a lot bigger. And very quickly.
Good marketing.
Regards,
Daniele.
Wednesday, June 2, 2010
Energise Enterprise 2010 - Continuing the Tradition of World Class Business Training
Hello again everyone.
I quickly wanted you all to know that I'm involved again with the amazing Energise Enterprise 2010 program again this year and that I will be presenting 2 great topics.
Namely:
1. Emotional Intelligence as a Basis for Great Leadership Presented on Monday,2nd August 2010 9:30 am to 12:00 pm QTY: $66(incl. GST)
Emotional Intelligence (E.I) is the most powerful predictor for leadership and more important than I.Q in determining success in the workplace. This workshop will explain the part emotions play in our working lives and will explore how harnessing those emotions through Emotional Intelligence is the key to both effective leadership and workplace satisfaction. As well as:
2. Shepherding in the New Era of Marketing Presented on Tuesday,3rd August 2010 9:30 am to 12:00 pm QTY: $66(incl. GST)
With the mortality rate of Australian businesses at an all time high, there is a renewed focus on marketing and ensuring that it provides each business with the maximum benefit possible. This workshop has been specifically designed to discuss what aspects of traditional marketing continue to be relevant today whilst highlighting the pivotal role that new technologies and attitudes are playing in how we market in 2010 and beyond.
Naturally I'm thrilled that these half day workshops are being offered to people at these low prices and I'd love people to come along and also let their friends know who they feel would be interested in or benefit from these types of workshops. I have just finished writing the content for both workshops and I can promise in both cases state of the art information and insight.
To learn more about these workshops you can simply click on the link below.
http://www.pollard.vic.edu.au/energise_enterprise_registration.php
Good marketing and hope to see you there.
Regards,
Daniele.
I quickly wanted you all to know that I'm involved again with the amazing Energise Enterprise 2010 program again this year and that I will be presenting 2 great topics.
Namely:
1. Emotional Intelligence as a Basis for Great Leadership Presented on Monday,2nd August 2010 9:30 am to 12:00 pm QTY: $66(incl. GST)
Emotional Intelligence (E.I) is the most powerful predictor for leadership and more important than I.Q in determining success in the workplace. This workshop will explain the part emotions play in our working lives and will explore how harnessing those emotions through Emotional Intelligence is the key to both effective leadership and workplace satisfaction. As well as:
2. Shepherding in the New Era of Marketing Presented on Tuesday,3rd August 2010 9:30 am to 12:00 pm QTY: $66(incl. GST)
With the mortality rate of Australian businesses at an all time high, there is a renewed focus on marketing and ensuring that it provides each business with the maximum benefit possible. This workshop has been specifically designed to discuss what aspects of traditional marketing continue to be relevant today whilst highlighting the pivotal role that new technologies and attitudes are playing in how we market in 2010 and beyond.
Naturally I'm thrilled that these half day workshops are being offered to people at these low prices and I'd love people to come along and also let their friends know who they feel would be interested in or benefit from these types of workshops. I have just finished writing the content for both workshops and I can promise in both cases state of the art information and insight.
To learn more about these workshops you can simply click on the link below.
http://www.pollard.vic.edu.au/energise_enterprise_registration.php
Good marketing and hope to see you there.
Regards,
Daniele.
Friday, May 28, 2010
20th Anniversary in the World of Pharmaceuticals
Hi Everyone,
I can not believe that today marks the 20th anniversary of the day I stated working within the pharmaceutical world at Bristol-Myers Squibb. I was 27 then so it's also hard to keep telling people I'm 29 now the way the Nanny does.
And in this time so many changes have occurrred within the industry and like so many other markets, social media is now exerting its influence here as well.
As we speak, the US Food and Drug Administration (FDA) is deliberating on how and to what extent to regualte all the popular social media platforms other industries just take for granted.
There is no doubt that Pharmaceutical firms will continue to try to maximise their earning potential both withinin the constraints of what is legal and what also what is ethical for them.
Pharmaceuticals will urge the FDA to allow them to make it easier to reach patients and be able to deliver more information about the safe use of their products to achieve optimal patient outcomes.
No doubt that some of the key areas the FDA will be consideing include:
- Who is responsible for user comments? Especially if they contain wrong information.
- What can be said about drugs openly to people who may not already be on them. Etc.
Although no definitive date has been specified, the FDA is expected to release social media guidelines later in 2010.
No doubt these guidelines will then be very influential in guiding other major pharmaceutical governing bodies around the world pen their guidelines.
As this issue is focused on social media and ultimately effects all of us, I will watch out for any updates and report back to you all when I know more.
Until then,
Good marketing.
Daniele.
I can not believe that today marks the 20th anniversary of the day I stated working within the pharmaceutical world at Bristol-Myers Squibb. I was 27 then so it's also hard to keep telling people I'm 29 now the way the Nanny does.
And in this time so many changes have occurrred within the industry and like so many other markets, social media is now exerting its influence here as well.
As we speak, the US Food and Drug Administration (FDA) is deliberating on how and to what extent to regualte all the popular social media platforms other industries just take for granted.
There is no doubt that Pharmaceutical firms will continue to try to maximise their earning potential both withinin the constraints of what is legal and what also what is ethical for them.
Pharmaceuticals will urge the FDA to allow them to make it easier to reach patients and be able to deliver more information about the safe use of their products to achieve optimal patient outcomes.
No doubt that some of the key areas the FDA will be consideing include:
- Who is responsible for user comments? Especially if they contain wrong information.
- What can be said about drugs openly to people who may not already be on them. Etc.
Although no definitive date has been specified, the FDA is expected to release social media guidelines later in 2010.
No doubt these guidelines will then be very influential in guiding other major pharmaceutical governing bodies around the world pen their guidelines.
As this issue is focused on social media and ultimately effects all of us, I will watch out for any updates and report back to you all when I know more.
Until then,
Good marketing.
Daniele.
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