According to key research firm Experian Hitwise, Google+’s total monthly US visits have grown by 55% from November, 2011. Specifically some 49 million visits were registered during December, 2011 which was the best result thus far. In more recent time it has been suggested that the current numbers are even higher and in fact have broken through the 60 million mark.
This period of sustained growth underpins Google+ continued strong appeal and promotion, and despite Facebook still being the undisputed gold medallist of social networking sites, given Google’s' extraordinary daily traffic, the potential for Google + to one day challenge Facebook is not so difficult to imagine in the not too distant future, based on some key product features and differences.
What is also clear is that Google which has undeniably made mistakes in the past in this social media space, has learnt from these previous false starts and is wisely including sensible and practical functional service differentiations that will make Google + a must have for any business in 20102 and beyond as it maps out its marketing plans.
In the end however it is unlikely that it will either be a case of one or the other. I suspect most businesses are very comfortable with the notion of being on several of the key social media sites and platforms concurrently and accepting that they all play a part.
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