Microsoft and Nokia form a Third Mobile Marketing Powerhouse

Nokia and Microsoft have now completed a major $8 Billion dollar merger that has created a major player in the mobile marketing space.

 As recently as a few weeks back you may remember we reported in a recent blog that the talk around town was that Microsoft was thinking about buying Blackberry's parent company: Research In Motion (RIM), and yet here we are with a massive new player on the world mobile marketing arena.

During a press conference at its annual investor meeting, the Nokia CEO Stephen Elop and and Microsoft's Steve Ballmer announced that Nokia will discard its current operating systems Symbian and Meego for Microsoft Windows Phone 7.

Clearly this strategy is designed to proactively take on the might of both Google Android and Apple who currently dominate the mobile market.

"We think this will make a three-horse race," Elop said during a press conference. "It's good for Nokia and it's good for Microsoft. It allows us to move far faster than we could otherwise." Nokia CEO Stephen Elop, let, and Microsoft CEO Steve Ballmer explained their company's new tight alliance for mobile phones at an analyst and strategy meeting in London.

The companies  now have plans to build products and services together as well as share strategic plans. The vision is to create a "third ecosystem" that can compete directly against Apple's iOS and Google's Android platforms.

It should prove to be quite interesting to see how quickly these two giants can begin producing cutting edge market offerings that force the other major players to react. It should be a lot of fun to see this ongoing battle develop.

So until next time, good luck and good (mobile) marketing.

Regards,
Daniele.