The Digital Enterprise Program (DEP) Begins

This week saw the beginning of the much anticipated, Federally Government funded, Digital Enterprise Program which in Victoria is being run under the auspices of VECCI.

 The program will bring much needed training assistance to any Australian business wanting wishing to receive specialised business training in the increasingly important field of electronic and related social media marketing, by way of a series of seven two hour seminars that are being run over the next eighteen months.

The topics for the D.E.P workshops are as follows:

1. Developing an e-strategy
2. Improving business efficiencies:
   Online tools and applications
3. The benefits and risks of digital marketing
4. Social Media
5. Going global online
6. E-commerce
7. Managing customer relationships online
   
   

These workshops have been made specifically designed in collaboration with local councils and available at no cost based on the full government funding and will aim to provide a robust platform from which any business can plan, design, implement and run a complete electronic strategy that will position and drive their business performance.

As well as the series of seven workshops, any attendee can also (again at no cost) book a 4 hour one on one coaching session with a D.E.P trainer who will come out to your business to help you build your own digital platform.

The timing for this exciting new initiative could not be better in light of both the darkening economic indicators along with the perennially alarming mortality rate for SME’s within the first few years of operation.

Against the backdrop of such an integral and dynamic aspect of marketing, this quintessential component continues to grow and evolve at light speed, requiring a strategy that incorporates the key platforms and allows for quick and ongoing adjustments that reflect the numerous changes that occur almost on a daily basis.

To book your seat now you can call VECCI directly on: (03) 8662 5333 or email: digitalenterprise@vecci.org.au or go to VECCI’s website directly on: www.vecci.org.au/dep  
for more information.

I urge everyone to pass this post on to anyone they feel may require of benefit from attending and of the workshops or coaching sessions to help them with the promotion of their business.