Seven Tips For Twitter Business Success

Today's Road Scholars blog post takes a close look at the key behaviours known to drive higher levels of performance, reach and engagement in what is arguably the most dynamic and talked about digital platform in the world.

Seven Of The Best

1. Make your Tweets 120 characters or less.
Everyone knows that you can put up to 140 characters on your Tweets but don't.
It's important to leave at least 20 characters for people to add their take to what you've tweeted.

2. Use URL shorteners
Again to further maximise your available space the use of URL shorteners such as:
Bit.ly and Goo.gl. Using them will not only free up valuable space but the added advantage is that these created links can be tracked to provide valuable data on the movement of the link through the net.

3. Define your Raison D'Etre
Make it clear what your stand for and by definition why anyone would want to follow you and what it is that they would be learning as a result. All good writers have a broad, overarching narrative that they work under. What's yours?

4. Understand who your ideal target market is
OK you know who they are so what is the likely reason they will want to be there. What are their needs? Information on what.
Demographic, Geographic, Psychographic and behavioural criteria to completely define who you're trying to attract.

5. Vary your choice of media.
Information is more interesting when it is blended with different media options. Twitter has of course bought Vine which allows you to use short 15 second videos.

6. Generate Excitement.
Excitement can be generated in a number of ways. Run a competition, offer special promotions, provide discounts, offer advance access, etc.

7. Use Twitter Analytics.
As in the case of every type of social media platform and central website hub, it is vital to be able to go to the source and keeps close tabs on both how effective you efforts are and also what your key rivals are doing and why they are doing it. To help you with this, Twitter offers the power of Twitter Analytics. Analytics provides insight into user demographics, sentiment analysis, interests, locations and behavioural data.

Bonus. Plus 1.

8. Frequency

Send 4-8 tweets daily
Re-tweet 4 interesting tweets each day
Add hashtags to increase the chance that your tweet will be found.

So by adding these KPI's your tweeting I'm confident that you too will increase your satisfaction, engagement and ultimately business success on Twitter for your company or brand. And a always remember that if you'd like to know more about Twitter, Social Media or any other aspect of marketing, simply And naturally if you'd like to learn more about Twitter, any of the other Social Media Marketing platforms of digital media in general, simply attend any of the free Digital Enterprise Workshops listed here on:
www.vecci.org.au/dep/workshops
and sign up for any of the seven free two hour workshops which will also automatically qualify you for a free four hour coaching session specifically focused on your business needs.

So until next time, good luck and good marketing.
Regards,
Daniele.