In recent times we have heard from all the major social media platforms including Facebook and Pinterest that at least 80percent of all the users are signing on through a mobile device. This fact coupled with the fact that smart phones are becoming more powerful and functional with each new release, helps to explain why so many people are starting to use their mobile phones more and more and in may ways to replace their desk top or lap top computers in terms of how they work, how they buy, how they socialise and how they research and plan their activities.
With this trend firmly established there is a real opportunity for businesses to connect with customers online while they are in the store itself. Consequently Facebook have over the last few months been refining a package called: Place Tips that helps people to understand more about and connect with the businesses they are involved with.
Although still in its testing phase, Facebook reports that those initial businesses that have been trialling the new system have consistently reported an increase in page traffic based on those people who are in store wanting to connect on the page.
How Does Facebook Place Tips Work
In may ways Facebook Place Tips does for Facebook pages what Google rich snippets do for Google business listings in that it allows the business to provide the customer additional valuable information about the business and its products and services. This information can include: new products currently available, soon to arrive products, testimonials, product reviews and check ins all appearing at the very top of the business page news feed and visible to in store customers.
For each business the page operator may include any number of practical, value added pieces of information including for example for a consultant, may include: A listing of key services or provided training courses, location information, existing client recommendations, operating hours and physical location, upcoming new events and full location and contact details.
Every business wants to improve customer engagement for example and this new tool will allow businesses to personalise special messages that can be delivered to different segments of your audience and in so doing not only deliver a more tailored message but also help drive a more efficient search engine optimisation (SEO) for your off site Facebook platform.
Facebook Place Tips as mentioned earlier are visible to those at your business or store and that have given Facebook permission to access their location on their phone. As well the information can also be shown to anyone that chooses to enter the business on Facebook.
Facebook have also made it clear that they will only display these Place Tips when in their estimation the amount and quality of the content is sufficient enough and of a good enough standard to add real value to the store visitor, ensuring a great level of user engagement and satisfaction.
How Do You Get Place Tips For Your Business
The most reliable way for businesses to serve Place Tips is with a Facebook Bluetooth® beacon which is done by requesting the device from Facebook. These beacons operate by using Bluetooth to send a signal to the Facebook app on customers’ phones to show them the right Place Tips at the specified time and place.
Facebook are now starting to expand the number of free beacons to additional businesses from within the USA at this stage.
Understandably Facebook will prioritise this distribution to those pages that are already active and offering a superior user experience with higher quality content, graphics and rich media as well as useful processes such as check-ins and status updates.
To learn more about any aspect of Facebook marketing, digital & Social media, or other business course, you can attend any of the Road Scholars nationally accredited courses found at:
http://www.roadscholarstraining.com/services/accredited-courses.html
So until next time, good luck and good marketing.
Regards,
Daniele Lima.
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