Hi everyone,
I read a wonderful post today by David Berkerwitz on the recent changes to the Facebook platform and how they can help your brand.
I think everyone should read this article.
Just go to: http://adage.com/article/digitalnext/facebook-s-redesign-change-marketing-strategy/149322/
You will see that the trend of brands behaving like people and firms starting to use their Facebook pages to start interacting with other brands Facebook pages is a strong trend that I'm sure will continue as businesses look to establish and build strong strategic alliances with complimentary and yet, non competitive firms and brands.
Let me know what you think and whether you think it could be a good approach for your brand.
Until next time, good luck and good marketing.
Daniele.
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