More Work Still Needed on Integrating Traditional Marketing and Social Media

As has been widely reported, the majority of business are now consistently starting to ramp up their social media marketing expenditure as a percentage of their total market spend based on the fact that it remains a relatively inexpensive yet concurrently effective way to interact and engage with your market.

despite this however, a recent report showed that CMOs still believe that there are significant challenges involved with integrating social media marketing  into their the overall marketing planning process.

Recently the AMA and Duke University conducted a survey with over 400 marketers as part of the 2011 CMO survey. Apart from the fact that they confirm a trend of increasing the amount spent on social media in the order of 10% over the next year, thereby almost doubling its current rate.

Alright so business wants to use more social media moving forward. Nothing surprising there.
The real issue of course is that too often companies are still grappling with how to use it and effectively combine it with the more traditional marketing platforms as part of their overall marketing strategy, with 25% of CMO respondents saying that social media is not effectively integrated at all.

Moving forward then there has to be a greater emphasis placed not on one form of marketing or the other, but rather how a business can seamlessly work to combining and ideally gaining synergy from the two together.

Let me know your thoughts on this ongoing challenge and perhaps we can discuss them as part of the ongoing forum within the blog.

Until next time.
Good luck and good marketing.