Incresing Time Spent on Social Media is the Real Proof

In the recently released 2011 Social Media Marketing update report by Michael Stelzner from the Social Media Examiner, we see more proof that people are voting positively on the acceptance of social media by way of their commitment in time to it.

That being said it is interesting to see exactly how much time individuals are devoting to their favorite websites, platforms and blogs day in and day out.

In the report it is noted that, a staggering 58% of marketers are using social media for 6+ hours each week and 34% are spending 11+ hours online each week. And almost 1 in 6 spend above 20 hours per week on social media.

Also of great interest is the observation that as people become more experience on the medium they spend more and not less time on it, with 63% vs. 41% of people spending 10+ hours per month on the internet when comparing those with 3+ years vs. those with between 1 and 3 years.

As someone put it once, "time really is the most precious resource because it's the only thing that no one can give you anymore of." And if this is true than people are using their most precious resource in greater amounts on social media.

Until next time, good marketing and good luck.
Daniele.