Interesting news emerged recently that leading social media monitoring software platform Radian 6 has been bought by C.R.M system giant Salesforce.com.
The reported sales price is $326 million dollars.
This purchase underpins the growing need for accurate ROI information and platforms such as Radian 6 provide true insight to clients by way of their various monitoring tools which allow accurate appraisal of sentiment around all relevant discussion.
It's the first big purchase but no doubt not the last and a precursor I suspect of things to come.
Until next time, Good marketing and good luck.
Daniele.
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