Google Offers Growing

As the feedback around Google Plus continues to clog the internet highway and the unending comparisons between it and Facebook continue, one potentially very useful product that is largely going under the wire is Google Offers (currently in beta in Austin, Boston, Washington D.C., Denver and Seattle. The product has been available for some months in the Californian Bay Area, New York and Portland. Essentially Google Offers is an incentive form of online advertising.

It has tremendous potential especially in its ability to drive more local traffic. The offer made by a business is made up of a heading, pictures, a Google Places listing with the businesses address and general backgrounder of both your businesses function and exactly what you're offering your audience.

By way of the Google platform, any interested consumers can register with Google Offers and periodically receive communications via e-mails from Google on daily offers from their local. Consumers taking up the offer will pay online and download redeemable vouchers that they exchange with the business at the time of the purchase or transaction.

The concept used here is not new, but is proving to be very effective and no doubt will be expanded to include non US markets in the future as the search for value is certainly a universally attractive concept.

The cost to the businesses in the US is around 2 to 3% of the transaction cost, as well as a minimal transaction fee of 30 cents.

As marketers continue to find new and exciting ways to target qualified prospects and add value to them, Google Offers may when it hits our shores present us with another viable option to blend in with our other existing online and offline promotional tools.

Please let us know how do you think your business may utilise this type of service and of course don't forget to follow us for automatic notifications for all updates.

And until next time, good marketing and good luck.

Daniele.