Friday, September 30, 2011

Facebook Crashes Through the 800 Million Barrier Mark


It's incredible to me that so recently I was having a discussion with a student telling them about Facebook's amazing growth to 400 million, and here we are a year or so later and it has redoubled in size to 800 million. Newsflash then. Facebook is for real and isn't going anywhere so get on board now.


With this in mind the last couple of weeks has also seen the latest set of changes made to the Facebook layout.

Of the latest batch with include:

- Changes to the News Feed: Where Facebook now ranks them according to what you've been interested in the past, and the recent stories are in chronological order.

- Smart Lists: The ability to subdivide our network into separate subgroups e.g. co-workers, friends, family, etc. where we have the ability to follow the messaging of individuals within a specific group.

- The Subscribe Button: A new feature that allows an individual the choice of making their personal data more accessible to the public by allowing them to be able to see your public updates.

As is with most of the changes in recent times the jury is still out on what will be and wont be significant from a business point of view.

What do you think the most major change has been and how do you plan to leverage it for your business?

As always thanks for reading and until next time, good marketing and good luck.

Daniele.

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