LinkedIn : Not the only professional networking choice but still the best

I must admit I am writing this weeks blog post partially out of a sense of frustration in regards to how many businesses I know who have still surprisingly not taken up the opportunity to be involved on the LinkedIn networking site.

I know some people even now will be thinking yes but surely your social media goals will dictate what sites you use or don't use. This is true to a point but some things are a must and this is doubly true especially B2B businesses.

Where do you start outlining the advantages of this amazing networking platform.
Currently LinkedIn has over 120 million active users globally and unlike Facebook its primary focus is business not social.

This means that people go there unashamedly looking for win - win, business opportunities that can be mutually beneficial to both parties.

So it is important to get involved and I mean now. As LinkedIn's size and influence continues to grow, there is also an expectation that serious businesses will be listed there and well placed in terms of profiles, recommendations and general activity to put them into the mix of firms that may be considered for a specific project or task.

Over time we will look at several of the key linked features and how they can be used to leverage success for your business, but for today the message is simple and direct.

Get involved now.And if you're already involved, maintain your input, focus and commitment to your LinkedIn professional network.

Please let me know what your favorite LinkedIn feature is. Personally I love LinkedIn questions.

So until next time, good luck and good marketing.