LinkedIn Shown To Be Better For Lead Generation

The last few years has increasingly demonstrated the value of social media marketing sites for generating qualified leads for businesses. However the comparative benefit of the various mega platforms was until recently not clearly expressed.

However a recently released study conducted with over 5,000 businesses by leading Social Media firm HubSpot, has demonstrated that traffic from LinkedIn was found to generate the best visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than either Facebook (.77%) or Twitter (0.69%).

As well when you looked at all the traffic that came through on all platforms, LinkedIn's conversion rate was again better than social media in total, with LinkedIn having a 2.74% vs. 0.98%.

Perhaps we should have been able to predict that LinkedIn would have been the most efficient, lead generating engine in the social media realm.

After all LinkedIn is about business and professional networking. Unlike the others, it has never pretended to be anything else. The reason you join LinkedIn is to raise awareness amongst your target market about you, your firm, your brands, Etc. And from the perspective of the person seeking you out whether it be another business or consumer, their focus is also going to be shall we say 'transactional'.

Suffice to say, what ever other social media platforms you're on, LinkedIn is now a must.
And what about for you. What has been the most effective social media or other lead generator?

So until next time, good luck and good marketing.

Regards,
Daniele.