In the near future small businesses in the United States will have the ability to leverage their Twitter campaigns further. Commencing during March, Twitter will introduce a new advertising service which empowers businesses by using the new Promoted Tweets and Promoted Accounts products.
Twitter has now partnered with American Express that allows firms to advertise on Twitter.
From late March, American Express Card members and retailers will be invited to test out this latest promotional activity.
Twitter has also announced that they will launch this initiative more broadly to additional areas outside of the US during the second half of 2012.
Until next time, good luck and good marketing.
Regards
Daniele
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