It's amazing how many times people have asked me in recent times about content and how they can routinely come up with content that is consistently funny, informative, newsworthy or just plain interesting.
As someone who knows all about the pressures and stresses associated with producing a consistent weekly amount of data for the Rad Scholars marketing blog, I found it interesting that an interesting infographic was recently developed by RecessionSolution.com and shown on the graphic below.
Depending on your market, brand and product range, different types of content listed above may well be more attractive than others, but the key point here is that over time a good blog will provide posts that reflect most if not all of these areas, thereby ensuring that occasionally all the sought after and anticipated types of content are provided to the blogs keen readers.
No doubt over time you will see from first hand experience that certain types of content are better received, liked, shared and commented on by your specific audience, and obviously you'll also want to make sure that these are seen more often than others, but not invariably. Because with blogging, as with all other things in life, variety really is the spice of life.
Let us know what type of posts work best for you and until next time, good luck and good marketing.
Regards
Daniele
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