Join Founder and Managing Director of Road Scholars Marketing, Training & Strategic Consultancy Daniele Lima, as he routinely posts updates on the many changes in marketing and related areas such as social media marketing, advertising, strategic planning, branding, metric and all other key business related areas.
Friday, September 7, 2012
Facebook Launches Its New Recommendations Bar
Facebook has now officially made available its new plugin called the Facebook Recommendations Bar, which gives Facebook users an additional sharing tool on top of the other more established options such as The Like Button and the Recommendation Box.
The way this new sharing feature works is along the lines of the the Like Button. Basically as someone reads for example a blog post, by using the Recommendations Bar, the readers who read their time line.
The way it works in practice is that the box as per the picture below literally pops up as the person is reading down the article or post, and in fact you have the power to control exactly how far down the post you want the reader to see the box.
The pop up will align with your post or article, and there is also the facility to chose between the words Like or Recommend to appear. If a reader then goes on to click the button within the top left hand corner, the material is transferred directly to the readers Facebook timeline, where their network can also read the material liked or recommended. In the opposite right hand corner there is also a box that can minimise the box as needed.
Also of importance is the fact that the box will only ever open under specific circumstances. If for example they are logged in as their page, the box will appear, but if they are not logged into Facebook, the box will appear but if they click Like, they will have to log into Facebook to complete the Like process.
So if you have a blog you may wish to install the plugin and potentially drive more traffic through the Facebook network.
So until next time, good luck and good marketing.
Daniele.
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