Grand Final Weekend

Here we are for another year, where regardless of where you live in Australia (at least), it becomes almost impossible to avoid the ceremony, fervor, hype and if your interested, the gargantuan amount of social media that is being generated about the game, the players and every other conceivable aspect of the historic matches about to be played in the respective codes where legends are made.

So why should we care as marketers you may ask.  Well it's simple.  At times like these people are their most engaged and completely switched on to what's going on around them and yes for one of the few times they are actually listening.

How then can we enter the discussion. How can we align our product or service to what's going on. How can we leverage any communal theme and link it back to what we do?

Certainly food for thought and for those clever enough to:
a. Come up with something and
b. Anticipate the event in a proactive way the spoils will be yours.

Regardless of  whether or not you have been proactive this time round, be on full alert and listen in on the discussion and this may provide you with some real insights for the next sports bonanza down the line.

And until next time, good luck and good marketing (and if your team is playing) good luck :)

Regards
Daniele