Pinterest Now Has Web Analytics

Webmasters and owners have understandably always been interested in exactly what was being pinned from their respective platforms.
Pinterest to help people better understand this question, have now released their own version of web analytics. Through its use, these web administrators are now in a position to understand exactly what portions of their content are most relevant and subsequently being pinned on Pinterest.

 

To gain access to this new functionality, you must first verified your website. Once this is done, as the website owner you will receive updates on the number of views who have pinned information from your site, how many people have seen those pinned pieces of content and perhaps most importantly how many people came to your site from their initial contact through Pinterest.

Additionally you'll also be able to access information regarding  what your most popular material was in terms of most clicks and / or repins.
This will be particularly useful if you have multiple product lines and require additional insight into the comparative popularity of different options you may option.  To illustrate this point, Road Scholars offers different nationally accredited courses in different fields.  Each could have a descriptive picture pinned to Pinterest that links to that course outline back on the Road Scholars website.  By verifying the website and using the analytics, I would be able to follow which courses were more popular amongst the Pinterest users.

Begin by ensuring that your website is verified.  If you have a website listed on your profile with a check mark next to it, you’re verified. If not, you need to go to the Pinterest site and verify your website. Once you have completed this task, proceed to the top right hand menu and click on: Analytics to begin analysing the data. With any luck this new and exciting feature will help your business gain greater insight into what's important to people and what isn't.  You may just end up being surprised.

And until next time, good luck and good marketing.
Regards,
Daniele.