Missed Business Opportunities. Not Understanding the Need for WITFM

Earlier today I found myself at Australia's and indeed the Southern Hemisphere's biggest and arguably best shopping center. Namely Chadstone Shopping Centre.  Well it may be large and certainly it does have plenty examples of businesses doing it really well, but sadly there are still many examples of businesses that just don't understand what business is really all about.

One specific example that has really made an impression on me is one that I can only call a colossal missed opportunity.  Specifically one retailer is as their window alerts us to, celebrating their tenth anniversary. Fantastic. Well done. But tell me that may be good for you but exactly what does that mean to me or any other potential customer walking by with money in our pockets. Very little I can assure you.

At the risk of sounding like a self centered, egocentric, hedonistic modern day consumer, what is in it for me (WITFM)?  In the famous words of Pauline Hansen: "Please explain". 

Especially in the current age of multimedia and social media marketing where it is possible to stage off line events and leverage them back to the various social media platforms, it seems an even bigger faux pas to have made.  Imagine if the business started with a well thought out set of tweets to raise awareness of a special event or group of events that would bring people in to celebrate an event at the physical retail store. 

At this point pictures, videos and even quotes could be obtained and put on Pinterest, You Tube and the businesses own blog to drive excitement, awareness and ultimately engagement and long term loyalty and profit.

Ten years old and still oh so much still to learn.



Until next time, good luck and good marketing, and for more great marketing tools please check out our website on:  www.roadscholarstraining.com


Regards,
Daniele.