Happy Easter For You and Your Business

Naturally this week as I've spoken to people I have said routinely, "did you have a great Easter break?" To which many of the people said they had. That's great of course as regardless of your religion, it's a great time of year to sit back and enjoy your family and appreciate the good things in life. All good.

But when I ask people, OK so what if anything did you do for your business through this period,
Sadly the answer is too often, nothing.

From a business perspective you must also train yourself to see major religious and secular holidays as real
opportunities to align your product offering with that festival, holiday or season, with the view of raising awareness and ultimately sales.

Sales promotions, themed advertising, dressed up sales people, innovative PR, offer driven social media marketing and so on and so on.

OK so Easter is behind us for another year but looking forward what are the next significant points of interest and significance for your market calendar.  Pull out your diary now and mark them all down.

Now allocate some part of your promotional budget to each of these times and think tank some events, offers or interesting ideas to leverage the season and drive interst in you and your product.

And until next time, good luck and good marketing.

Regards,
Daniele.